{"product_id":"how-to-talk-to-customers-hardcover","title":"How to Talk to Customers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDiane Berenbaum\u003c\/b\u003e (Author), \u003cb\u003eTom Larkin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFilled with case studies and anecdotes, \u003ci\u003eHow to Talk to Customers\u003c\/i\u003e demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their \u003cb\u003eMAGIC\u003c\/b\u003e customer service training program. \u003cb\u003eMAGIC, \u003c\/b\u003e which stands for \u003cb\u003eM\u003c\/b\u003eake \u003cb\u003eA\u003c\/b\u003e \u003cb\u003eG\u003c\/b\u003ereat \u003cb\u003eI\u003c\/b\u003empression on the \u003cb\u003eC\u003c\/b\u003eustomer, can help anyone become the type of communicator that makes their customers feel special. \u003c\/p\u003e\u003cp\u003eFor more on this book, visit www.howtotalktocustomers.com\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFilled with case studies and anecdotes, \u003ci\u003eHow to Talk to Customers\u003c\/i\u003e demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their \u003cb\u003eMAGIC\u003c\/b\u003e customer service training program. \u003cb\u003eMAGIC\u003c\/b\u003e, which stands for \u003cb\u003eM\u003c\/b\u003eake \u003cb\u003eA Great Impression on the \u003cb\u003eC\u003c\/b\u003eustomer, can help anyone become the type of communicator that makes their customers feel special.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore than a simple set of skills that can be learned and practiced, MAGIC begins with a mind-set that reflects implicit respect for everyone and a commitment to demonstrate that respect. The book is filled with humorous and touching MAGIC (and Tragic) Moments that are real-life illustrations from customers, colleagues, and friends. \u003c\/p\u003e\u003cp\u003eUsing the detailed \"33 Points of MAGIC,\" the authors show how any customer dialogue can be evaluated, measured, and improved. The book also contains a wealth of relationship-building ideas and dozens of tips, checklists, and exercises that will help you apply the principles to your own daily interactions. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to Talk to Customers\u003c\/i\u003e is a practical guide to customer contact for any business that wants to serve its customers at world-class levels day in and day out. And it will help any individual who wants to strengthen personal and professional relationships.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFilled with case studies and anecdotes, \u003ci\u003eHow to Talk to Customers\u003c\/i\u003e demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their \u003cb\u003eMAGIC\u003c\/b\u003e customer service training program. \u003cb\u003eMAGIC\u003c\/b\u003e, which stands for \u003cb\u003eM\u003c\/b\u003eake \u003cb\u003eA G\u003c\/b\u003ereat \u003cb\u003eI\u003c\/b\u003empression on the \u003cb\u003eC\u003c\/b\u003eustomer, can help anyone become the type of communicator that makes their customers feel special.\u003c\/p\u003e \u003cp\u003eMore than a simple set of skills that can be learned and practiced, MAGIC begins with a mind-set that reflects implicit respect for everyone and a commitment to demonstrate that respect. The book is filled with humorous and touching MAGIC (and Tragic) Moments that are real-life illustrations from customers, colleagues, and friends. \u003c\/p\u003e\u003cp\u003eUsing the detailed \"33 Points of MAGIC,\" the authors show how any customer dialogue can be evaluated, measured, and improved. The book also contains a wealth of relationship-building ideas and dozens of tips, checklists, and exercises that will help you apply the principles to your own daily interactions. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to Talk to Customers\u003c\/i\u003e is a practical guide to customer contact for any business that wants to serve its customers at world-class levels day in and day out. And it will help any individual who wants to strengthen personal and professional relationships.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Authors\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiane Berenbaum, \u003c\/b\u003e a senior vice president and owner of Communico Ltd., has helped foster and build strong, long-lasting client relationships for the company. Diane has authored numerous articles and has delivered training and coaching services to both senior leadership teams and front-line associates for over twenty-five years. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTom Larkin, \u003c\/b\u003e a senior vice president and owner of Communico Ltd., is an authority on customer service initiatives and customer relations training and development. His work in the training and education field spans more than thirty years. He continues to work with senior leadership teams in a variety of industries.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.3 x 7.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 30, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478414618931,"sku":"9780787987527","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Z3A5VHB5V3dnc2lqVEhiTEQwaDB5Zz09.webp?v=1759643834","url":"https:\/\/www.vysn.com\/products\/how-to-talk-to-customers-hardcover","provider":"VYSN","version":"1.0","type":"link"}