{"product_id":"how-to-launch-a-brand-2nd-edition-your-step-by-step-guide-to-crafting-a-brand-from-positioning-to-naming-and-brand-identity-paperback","title":"How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFabian Geyrhalter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will guide you through the steps necessary to \u003cstrong\u003e\u003cem\u003ebuild a brand from the ground up: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eStep 1 (Chapter 1): \u003cstrong\u003eCreate a brand platform\u003c\/strong\u003e\u003cbr\u003e Step 2 (Chapter 2): \u003cstrong\u003eDevise a brand name\u003c\/strong\u003e\u003cbr\u003e Step 3 (Chapter 3): \u003cstrong\u003eDesign your brand's identity\u003c\/strong\u003e\u003cbr\u003e Step 4 (Chapter 4): \u003cstrong\u003eCraft your brand atmosphere touch points\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?\u003c\/p\u003e \u003cp\u003eThe simple answer is \u003cem\u003eby design\u003c\/em\u003e. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand \u003cem\u003eby design.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eIn this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 122\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 21, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478658216243,"sku":"9780989646130","price":42.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/MGNTY1lOUzJaTzRyTVJ0TDB3eSsxQT09.webp?v=1759654661","url":"https:\/\/www.vysn.com\/products\/how-to-launch-a-brand-2nd-edition-your-step-by-step-guide-to-crafting-a-brand-from-positioning-to-naming-and-brand-identity-paperback","provider":"VYSN","version":"1.0","type":"link"}