{"product_id":"how-to-innovate-on-purpose-chase-fewer-ideas-build-better-products-paperback","title":"How to Innovate on Purpose: Chase Fewer Ideas. Build Better Products. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDiane Pierson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt's time to reinvent what \"market driven\" means. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eHow to Innovate on Purpose\u003c\/i\u003e is a how-to manual for prioritizing the right opportunities, wasting less time in meetings and building better products by actually working \u003ci\u003eless\u003c\/i\u003e. \u003cb\u003eFor every stressed-out, overworked, but still optimistic product manager and marketer in the tech industry: \u003c\/b\u003eIt's time to stop chasing every \u003ci\u003ebig\u003c\/i\u003e idea and find the\u003ci\u003e right\u003c\/i\u003e idea.It's time to stop wasting cycles second-guessing prioritization decisions. \u003cp\u003e\u003c\/p\u003eIt's time to do actionable market research - and use it.\u003cb\u003eIt's time to Innovate on Purpose.\u003c\/b\u003eDiane Pierson, a product management and marketing leader, advisor, and instructor, lays out five practical steps to align your team on the best bets for you \u003cb\u003e\u003ci\u003eand\u003c\/i\u003e\u003c\/b\u003e your customers: \u003cul\u003e\n\u003cli\u003eDefine innovation and your role in achieving it to laser-focus your work.\u003c\/li\u003e\n\u003cli\u003eFill market knowledge gaps without extra budget or resources.\u003c\/li\u003e\n\u003cli\u003eUncover the \"right idea\" leadership will fund and the market will buy.\u003c\/li\u003e\n\u003cli\u003eEnergize your cross-functional team with actionable and inspiring market insights.\u003c\/li\u003e\n\u003cli\u003eBuild unleavable innovation into every facet of your product.\u003c\/li\u003e\n\u003cli\u003eMake these changes wherever you sit in the organization - you don't have to be an executive to innovate on purpose.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003e\u003ci\u003eHow to Innovate on Purpose\u003c\/i\u003e\u003c\/b\u003e guides you through doable workflow changes that galvanize your ability to create and market amazing, unleavable products your customers will love.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 226\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52485939560755,"sku":"9798988660118","price":27.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/iH0FItudwB9798988660118.webp?v=1759812944","url":"https:\/\/www.vysn.com\/products\/how-to-innovate-on-purpose-chase-fewer-ideas-build-better-products-paperback","provider":"VYSN","version":"1.0","type":"link"}