How to Effectively Market and Manage a Private Medical Practice - Paperback

by Romeo Richards (Author)

There is a difference between the profession of medicine and the business of medicine. The profession of medicine is the deliverables: treating patients or giving prescriptions. The business of medicine encompasses the deliverables as well as finance and marketing. Success in the profession of medicine will make you a good employee. But to succeed as the owner of a private medical practice requires a sound understanding of the business of medicine. This book teaches you how to succeed in the business of medicine. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most doctors lack, or take for granted. At the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn a critical skill most doctors lack - the ability to grow a practice. The large majority of private medical practices remain small for years because their owners do not know how to grow their practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.

Author Biography

I am the founder of The Business Education Center, an entrepreneur and business training firm that provides business growth information to professional entrepreneurs such as medical doctors, lawyers, accountants, consultants, coaches, retail executives, dentists, corporate trainers and private security entrepreneurs. The Business Education Center, is the business intelligence hub for professional businesses such as businesses consulting firms, business development firms, dental practice, private medical practices, law firms, accounting firms, businesses coaching firms, corporate training firms, private security firms and retail organisations. The Business Education Center aims to offer access to valuable business development information to entrepreneur professionals: medical doctors, lawyers, accountants, consultants, business coaches, dentist, retail executive, private security firm owners and corporate trainers through the creation of information products such as books, eBooks, audio books, DVDs, home study courses, workshops and seminars. I conceived The Business Education Center after undergoing a traumatic business failure and recovering through the help of valuable business development information.