{"product_id":"how-not-to-f-ck-up-your-startup-the-way-we-build-matters-as-much-as-what-we-build-paperback-1","title":"How Not to F*ck Up Your Startup: The Way We Build Matters as Much as What We Build - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKrysta Masciale\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThere are two kinds of chaos inside a growing company. Only one is on your side.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery founder has a story about the season that almost killed them. The team falling apart. The revenue stalling. The feeling that something is fundamentally wrong with the company, the model, maybe even with them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSome of that chaos is normal, even necessary. But much of it isn't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKrysta Masciale has spent two decades building and scaling startups, and she's noticed that every growing company moves through a familiar pattern of order, disorder, and reorder that has shaped how humans build, break, and rebuild systems for millennia. That natural chaos is the inevitable cost of scaling. The rest is manufactured urgency that gets in the way of real progress.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnce you can spot the difference, that knowledge is transformative. Leaders who build sustainable companies aren't those who hustle harder or build faster. They're the ones who lean into the natural chaos that sparks growth, and let go of the rest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow Not to F*ck Up Your Startup\u003c\/em\u003e is a field guide for the messy middle of building, where a leader's choices on the bridge between scrappy and scalable determine the vision's survival. Masciale shows founders and their teams how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecognize the natural chaos\u003c\/strong\u003e that signals necessary change.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpot the manufactured chaos\u003c\/strong\u003e they're creating before it derails the organization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead through four distinct phases of growth\u003c\/strong\u003e, each with its own kind of chaos. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMove from disorder to reorder\u003c\/strong\u003e, using difficult seasons as a catalyst for growth rather than a reason to spiral.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWeathering chaos isn't the real work. Building is. Founders who see this can get out of their own way and scale their vision into a thriving company.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53734188548403,"sku":"9798996329717","price":32.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/OtqWJXZv-t9798996329717_c09b3523-cd82-4ce7-ad45-17efffaad523.webp?v=1785190220","url":"https:\/\/www.vysn.com\/products\/how-not-to-f-ck-up-your-startup-the-way-we-build-matters-as-much-as-what-we-build-paperback-1","provider":"VYSN","version":"1.0","type":"link"}