{"product_id":"how-creating-customer-value-makes-you-a-great-executive-paperback","title":"How Creating Customer Value Makes You a Great Executive - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGautam Mahajan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCustomer value is an overused and mis-understood term. Chris Ross said,  There's a strong argument for changing the term 'marketing' and renaming it 'value creation'.  Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGautam Mahajan\u003c\/b\u003e, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the \/i\u0026gt;. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include \u003ci\u003eValue Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive\u003c\/i\u003e, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52485162893619,"sku":"9781631579882","price":30.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/nSPcf3HKFS9781631579882.webp?v=1759798435","url":"https:\/\/www.vysn.com\/products\/how-creating-customer-value-makes-you-a-great-executive-paperback","provider":"VYSN","version":"1.0","type":"link"}