{"product_id":"hotel-pricing-in-a-social-world-driving-value-in-the-digital-economy-hardcover","title":"Hotel Pricing in a Social World: Driving Value in the Digital Economy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKelly A. McGuire\u003c\/b\u003e (Author), \u003cb\u003eJeannette Ho\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake control of revenue management in the new hotel economy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHotel Pricing in a Social World: How to Drive Value in the New Hotel Economy\u003c\/i\u003e is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. \u003c\/p\u003e\u003cp\u003eRevenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLeverage original research, case studies, and industry examples to understand the practical application of key concepts\u003c\/li\u003e \u003cli\u003eExplore current market conditions that have an impact on revenue management\u003c\/li\u003e \u003cli\u003eConsider how advances in data management, analytics, and data visualization can impact revenue management practices\u003c\/li\u003e \u003cli\u003eIdentify how revenue management can help you take advantage of market opportunities and overcome challenges\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHotel Pricing in a Social World: How to Drive Value in the New Hotel Economy\u003c\/i\u003e is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eT he evolution of the digital economy has enabled consumer behavior to become more quantifiable. As a result, the role of revenue managers has changed from a tactical orientation to a strategic approach involving pricing, total hotel revenue management, and a customer-centric methodology to developing demand. \u003ci\u003eHotel Pricing in a Social World\u003c\/i\u003e demystifies the modern practice of revenue management to ensure revenue managers develop the knowledge and skills they need to meet today's challenges and take advantage of profitable new opportunities.\u003c\/p\u003e \u003cp\u003eBased on research from leading experts and firsthand experiences of the author and revenue leaders from around the world, practical coverage guides hotel revenue managers to make the best decisions about data, technology, and business processes to move their business forward. Everything you need to be competitive today and into the future is inside--from innovations in analytics and technology improving pricing decisions, the expanding role of revenue management, and such broader strategic opportunities as personalization initiatives. Along the way, you'll gain skills that will elevate your value in your company and the industry, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsing pricing to improve reputation, drive market share, reinforce branding initiatives, increase guest loyalty, and attract new owners and investors\u003c\/li\u003e \u003cli\u003eIdentifying the best circumstances to apply price optimization as opposed to traditional inventory optimization \u003c\/li\u003e \u003cli\u003eDissecting analytics to uncover opportunities to improve decision making in revenue management as well as across the entire organization \u003c\/li\u003e \u003cli\u003eCreating intelligent demand management, where marketing generates demand during needed periods and promotional demand is accounted for in pricing and allocation decisions \u003c\/li\u003e \u003cli\u003eDeveloping a pricing strategy based on user-generated content \u003c\/li\u003e \u003cli\u003eBoosting other revenue-generating assets with a versatile revenue management framework\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you want to become top talent or attract it to your hotel, \u003ci\u003eHotel Pricing in a Social World\u003c\/i\u003e is your single-source solution.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eT he evolution of the digital economy has enabled consumer behavior to become more quantifiable. As a result, the role of revenue managers has changed from a tactical orientation to a strategic approach involving pricing, total hotel revenue management, and a customer-centric methodology to developing demand. \u003ci\u003eHotel Pricing in a Social World\u003c\/i\u003e demystifies the modern practice of revenue management to ensure revenue managers develop the knowledge and skills they need to meet today's challenges and take advantage of profitable new opportunities.\u003c\/p\u003e \u003cp\u003eBased on research from leading experts and firsthand experiences of the author and revenue leaders from around the world, practical coverage guides hotel revenue managers to make the best decisions about data, technology, and business processes to move their business forward. Everything you need to be competitive today and into the future is inside--from innovations in analytics and technology improving pricing decisions, the expanding role of revenue management, and such broader strategic opportunities as personalization initiatives. Along the way, you'll gain skills that will elevate your value in your company and the industry, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsing pricing to improve reputation, drive market share, reinforce branding initiatives, increase guest loyalty, and attract new owners and investors\u003c\/li\u003e \u003cli\u003eIdentifying the best circumstances to apply price optimization as opposed to traditional inventory optimization \u003c\/li\u003e \u003cli\u003eDissecting analytics to uncover opportunities to improve decision making in revenue management as well as across the entire organization \u003c\/li\u003e \u003cli\u003eCreating intelligent demand management, where marketing generates demand during needed periods and promotional demand is accounted for in pricing and allocation decisions \u003c\/li\u003e \u003cli\u003eDeveloping a pricing strategy based on user-generated content \u003c\/li\u003e \u003cli\u003eBoosting other revenue-generating assets with a versatile revenue management framework\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you want to become top talent or attract it to your hotel, \u003ci\u003eHotel Pricing in a Social World\u003c\/i\u003e is your single-source solution.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKELLY A. McGUIRE\u003c\/b\u003e leads SAS's Hospitality Global Practice. She is an analytics evangelist, helping SAS's hospitality clients realize value from big data and advanced analytics. She also led product management and business strategy for SAS's pricing and revenue management analytics, working closely with IDeaS Revenue Solutions. Kelly has a PhD in Revenue Management from the Cornell Hotel School.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 26, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478822383923,"sku":"9781119129967","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/KzdvNmVPSGY2eHRGQXdHNjdYeVJsQT09.webp?v=1759661899","url":"https:\/\/www.vysn.com\/products\/hotel-pricing-in-a-social-world-driving-value-in-the-digital-economy-hardcover","provider":"VYSN","version":"1.0","type":"link"}