BooksCloudSKU: 9781032874463
Hitmakers: How Brands Influence Culture - Paperback
$54.21
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$54.21
Hitmakers: How Brands Influence Culture - Paperback
$54.21
/
Hitmakers: How Brands Influence Culture - Paperback
$54.21
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by Ana Andjelic (Author)
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Number of Pages: 220
Dimensions: 0.47 x 9.21 x 6.14 IN
Illustrated: Yes
Publication Date: December 13, 2024
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