{"product_id":"good-growth-how-brands-win-with-social-impact-paperback","title":"Good Growth: How Brands Win with Social Impact - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eOmar Rodriguez Vila\u003c\/b\u003e (Author), \u003cb\u003eSundar Bharadwaj\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness has a sustainability problem-and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOmar Rodríguez Vilá, PhD, \u003c\/b\u003eis an award-winning marketing professor at Emory University's Goizueta Business School. His research focuses on modern marketing practices and the relationship between social impact and brand growth. He is a frequent speaker at industry conferences and a former global marketing executive at The Coca-Cola Company. Dr. Rodríguez Vilá earned a PhD in Marketing from Emory University and an MBA from Northwestern University. He lives in Atlanta with his daughters Shanti and Lucca.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSundar Bharadwaj, PhD, \u003c\/b\u003eis the Coca-Cola Company Chair Professor of Marketing at the Terry College of Business, University of Georgia. He has held tenured or visiting faculty positions at Emory University, the Wharton School, the Indian School of Business, HEC (Paris), Singapore Management University, and BI (Oslo). His research focuses on financial market outcomes and the societal impact of marketing. He has held brand management and sales management positions at several multinational firms.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 22, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53193155576115,"sku":"9781032467795","price":76.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/df7EylEVbV9781032467795.webp?v=1775109276","url":"https:\/\/www.vysn.com\/products\/good-growth-how-brands-win-with-social-impact-paperback","provider":"VYSN","version":"1.0","type":"link"}