{"product_id":"go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-saas-revenue-hardcover","title":"Go To Market Like You Mean It: The Tactical Field Guide For Scaling SaaS Revenue - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Braze\u003c\/b\u003e (Author), \u003cb\u003eAsh Archibald\u003c\/b\u003e (Author), \u003cb\u003eCarlos Vadillo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling SaaS Revenue\u003c\/strong\u003e is the first book in the \u003cem\u003eGo To Market Like You Mean It(TM)\u003c\/em\u003e series.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a practical operating system for B2B SaaS founders and operators who need a repeatable revenue engine, not more theory. Most startups fail not because of product quality, but because their go-to-market motion never becomes predictable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by the operators at Mir Meridian, this field guide distills real-world experience building and scaling revenue systems from zero to $100M+. It is designed for founders, CEOs, and revenue leaders navigating founder-led sales, early scale, or stalled growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a 30-day RevOps backbone that exposes funnel leaks\u003c\/li\u003e\n\u003cli\u003eDefine ICPs based on actual buying behavior\u003c\/li\u003e\n\u003cli\u003eCreate scalable messaging beyond the founder\u003c\/li\u003e\n\u003cli\u003eHire and manage sales teams with clear scorecards and operating rhythms\u003c\/li\u003e\n\u003cli\u003eRun disciplined founder-led or founder-light sales motions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are done guessing and ready to build a revenue machine with intent, this book is your starting point and the foundation for the \u003cem\u003eGo To Market Like You Mean It(TM)\u003c\/em\u003e series.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53799698727219,"sku":"9798993159010","price":50.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Qkk6EzNAJR9798993159010.webp?v=1785963315","url":"https:\/\/www.vysn.com\/products\/go-to-market-like-you-mean-it-the-tactical-field-guide-for-scaling-saas-revenue-hardcover","provider":"VYSN","version":"1.0","type":"link"}