{"product_id":"from-the-ground-up-digital-fundraising-for-nonprofits-paperback","title":"From the Ground Up: Digital Fundraising For Nonprofits - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHolly H. Paulin\u003c\/b\u003e (Editor), \u003cb\u003eBrock Warner Cfre\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDigital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Ground Up: Digital Fundraising for Nonprofits\u003c\/b\u003e is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDigital tools, platforms, offers and integrations\u003c\/li\u003e\n\u003cli\u003eWebsites that convert visitors into donors\u003c\/li\u003e\n\u003cli\u003eEmail marketing and best practices for increasing email revenue\u003c\/li\u003e\n\u003cli\u003eDigital advertising strategies\u003c\/li\u003e\n\u003cli\u003eAnalytics and conversion tracking for measuring ROI\u003c\/li\u003e\n\u003cli\u003eDesign thinking for more donor-centric fundraising\u003c\/li\u003e\n\u003cli\u003eSocial media for impact and meaningful engagement\u003c\/li\u003e\n\u003cli\u003eIntroduction to donor journey mapping\u003c\/li\u003e\n\u003cli\u003eSystems thinking as a means to future-proofing your charity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\"Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers.\"\u003c\/i\u003e -Maeve Strathy\u003c\/p\u003e\u003cp\u003eThis book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e: \u003c\/p\u003e\u003cp\u003eBrock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 8 x 5.25 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483357409587,"sku":"9780980983616","price":29.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RU5RcEJuK0RQQWFHYUtJUGxlTkRzUT09.webp?v=1759755453","url":"https:\/\/www.vysn.com\/products\/from-the-ground-up-digital-fundraising-for-nonprofits-paperback","provider":"VYSN","version":"1.0","type":"link"}