{"product_id":"from-data-driven-to-people-based-marketing-successful-digital-marketing-strategies-in-a-privacy-first-era-hardcover","title":"From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarco Hassler\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWith First-Party Data, MarTech and Customer Centricity to Marketing on Steroids\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSucceeding in marketing in a cookieless world\u003c\/strong\u003e: From data-driven to people-based marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst-party data strategy\u003c\/strong\u003e: Creating a future-proof approach for acquiring consent and first-party data\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser profiles, customer data platforms \u0026amp; private identity graphs\u003c\/strong\u003e: The collection of user data and the cross-channel identification of users within the boundaries of data protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrchestrating journeys with always-on marketing programs\u003c\/strong\u003e: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 23, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483979116851,"sku":"9783952546932","price":58.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NlhFb09hZFcvZHZXeVVSU29NajVvUT09.webp?v=1759773602","url":"https:\/\/www.vysn.com\/products\/from-data-driven-to-people-based-marketing-successful-digital-marketing-strategies-in-a-privacy-first-era-hardcover","provider":"VYSN","version":"1.0","type":"link"}