{"product_id":"from-awareness-to-commitment-in-public-health-campaigns-the-awareness-myth-paperback","title":"From Awareness to Commitment in Public Health Campaigns: The Awareness Myth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMyleea D. Hill\u003c\/b\u003e (Author), \u003cb\u003eMarceline Thompson-Hayes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAttempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. \u003ci\u003eFrom Awareness to Commitment in Public Health Campaigns: The Awareness Myth\u003c\/i\u003e discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMyleea Dawn Hill\u003c\/b\u003e is professor of strategic communication in the Department of Communication at Arkansas State University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMarceline Thompson Hayes\u003c\/b\u003e is professor of communication studies and chair of the Department of Communication at Arkansas State University.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 152\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 07, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53403720679731,"sku":"9781498533317","price":87.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/BdIYRpmhNk9781498533317.webp?v=1779915354","url":"https:\/\/www.vysn.com\/products\/from-awareness-to-commitment-in-public-health-campaigns-the-awareness-myth-paperback","provider":"VYSN","version":"1.0","type":"link"}