Feasibility Studies - Hardcover

by Martin L. Novom (Editor)

The Fundraising Feasibility Study

It's Not About the Money

"This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign."
-John Bloom, Director-Advisory Services
RSF Innovations in Social Finance

"At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here."
-James M. Greenfield, ACFRE, FHP,
author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition

"The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike."
-James P. Gelatt, PHD,
Professor, Graduate School of Management & Technology
University of Maryland University College

Front Jacket

The Fundraising Feasibility Study

It's Not About the Money

In-depth preparation is the key to achieving a successful capital campaign. Seasoned professionals and trustees know the important role a fundraising feasibility study plays in campaign preparation. Until now, consultants closely held virtually all information about feasibility studies. The Fundraising Feasibility Study: It's Not About the Money draws back the curtain and provides, for the first time, a complete description of the feasibility study process. This is presented by senior fundraising professionals from around the United States and Canada with experience in virtually every section of the nonprofit sector. They are: William Carlton, Betty Ann Copley Harris, Simone Joyaux, Linda Lysakowski, Tony Myers, Martin Novom, Elliott Oshry, Anne Peyton, Eugene Scanlan, and Sanae Tokumura. They cover such topics as:

Stepping up to the Challenge--Philanthropic Program Effectiveness

Looking in the Mirror--What Is a Pre-Campaign Planning Study?

Standing at the Threshold--It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign

What Strengthens Our Institutions--Integrating Results

Part of the AFP Fund Development Series, The Fundraising Feasibility Study: It's Not About the Money transforms a complicated process into an easy-to-understand, step-by-step model for success. Both the experienced philanthropic professional and the novice will gain vital information about the why, when, and how of the fundraising feasibility study. It equips both nonprofit professionals, and the consultants who serve them, with a blueprint for action.

Nothing has been left out. It brims with practical advice and an expansive set of samples including two complete feasibility study reports. This handy guide is filled with nuggets of insight from nonprofit organizations of all types and sizes. Everything your organization needs to know to properly prepare for a capital campaign is here, guiding readers to look deeply into their organization's strengths, weaknesses, and overall readiness for the exciting challenges of a capital campaign.

Back Jacket

Praise for THE FUNDRAISING FEASIBILITY STUDY
It's Not About the Money

"This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study.... It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign."
--JOHN BLOOM, Director-Advisory Services RSF Innovations in Social Finance

"At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success.... If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here."
--JAMES M. GREENFIELD, ACFRE, FHP, author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition

"The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike."
—JAMES P. GELATT, PHD, Professor, Graduate School of Management & Technology University of Maryland University College

Author Biography

Martin L. Novom (Wilton NH), CFRE, is the Principal and founder of the Alexis de Tocqueville Institute, an advisory, educational, and research organization focusing on issues of charitable giving, volunteerism, and volunteer leadership. Mr. Novom has 17 years of full-time professional experience in the nonprofit sector and 26 years experience as a volunteer leader and trustee. He is a board member of AFP of Northern New England and its Vice President of Education. He has presented seminars/lectures on fundraising feasibility for AFP of Northern New England (CFRE Review Course), New England Association of Healthcare Professionals (Annual conference), and the Waldorf Administration Certificate Association of Continuing Education in Fundraising (CONFR).