{"product_id":"fair-game-customizing-ai-to-your-business-is-easier-than-you-think-hardcover","title":"Fair Game: Customizing AI to Your Business Is Easier Than You Think - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRob Collie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHalf your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. \u003c\/p\u003e\u003cp\u003eBoth are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. \u003c\/p\u003e\u003cp\u003e*Fair Game* is the way out. \u003c\/p\u003e\u003cp\u003eRob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: \u003c\/p\u003e\u003cp\u003eAI success isn't really about AI. \u003c\/p\u003e\u003cp\u003eIt's about data - and the software around it. Problems he's been solving for thirty years. \u003c\/p\u003e\u003cp\u003eThis book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. \u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cp\u003e- A five-part recipe for AI success you can apply to any project \u003c\/p\u003e\u003cp\u003e- Why successful AI is always custom AI - and why \"custom\" is less scary than it sounds \u003c\/p\u003e\u003cp\u003e- How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil \u003c\/p\u003e\u003cp\u003eYou'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. \u003c\/p\u003e\u003cp\u003eBecause AI isn't out of reach. It's fair game.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt Microsoft, \u003cb\u003eRob Collie \u003c\/b\u003eled engineering teams for Excel before helping build Power BI from the ground up - and redefining an industry in the process. He founded P3 Adaptive to take that disruption to the business world - then wrote three bestselling books to make sure nobody got left behind. Now, in the age of AI, P3 is doing it again: real solutions for real companies, no hype, no gatekeeping. Rob writes the way he consults: direct, specific, and allergic to jargon.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 10.1 x 7.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53878078374195,"sku":"9781615470945","price":39.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/YkS0Iq9p4b9781615470945.webp?v=1787191479","url":"https:\/\/www.vysn.com\/products\/fair-game-customizing-ai-to-your-business-is-easier-than-you-think-hardcover","provider":"VYSN","version":"1.0","type":"link"}