{"product_id":"email-and-commercial-correspondence-a-guide-to-professional-english-paperback","title":"Email and Commercial Correspondence: A Guide to Professional English - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAdrian Wallwork\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.\u003c\/p\u003e\u003cp\u003eSome of the key guidelines covered include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite meaningful subject lines - otherwise recipients may not even open your mail.\u003c\/li\u003e\n\u003cli\u003eAlways put the most important point in the first line - otherwise the reader may not read it.\u003c\/li\u003e\n\u003cli\u003eBe concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!\u003c\/li\u003e\n\u003cli\u003eBe a little too formal than too informal - you don't want to offend anyone.\u003c\/li\u003e\n\u003cli\u003eIf you have two long important things to say, say them in separate emails.\u003c\/li\u003e\n\u003cli\u003eGive clear instructions and reasonable deadlines.\u003c\/li\u003e\n\u003cli\u003eIf you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.\u003c\/li\u003e\n\u003cli\u003eEmpathize with your recipient's busy workload.\u003c\/li\u003e\n\u003cli\u003eNever translate typical phrases literally - learn equivalent phrases.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business \/ Commercial English.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.\u003c\/p\u003e\u003cp\u003eSome of the key guidelines covered include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite meaningful subject lines - otherwise recipients may not even open your mail.\u003c\/li\u003e\n\u003cli\u003eAlways put the most important point in the first line - otherwise the reader may not read it.\u003c\/li\u003e\n\u003cli\u003eBe concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!\u003c\/li\u003e\n\u003cli\u003eBe a little too formal than too informal - you don't want to offend anyone.\u003c\/li\u003e\n\u003cli\u003eIf you have two long important things to say, say them in separate emails.\u003c\/li\u003e\n\u003cli\u003eGive clear instructions and reasonable deadlines.\u003c\/li\u003e\n\u003cli\u003eIf you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.\u003c\/li\u003e\n\u003cli\u003eEmpathize with your recipient's busy workload.\u003c\/li\u003e\n\u003cli\u003eNever translate typical phrases literally - learn equivalent phrases.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business \/ Commercial English.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdrian Wallwork \u003c\/b\u003eis the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media.\u003c\/p\u003e\u003cp\u003eOther books in this Professional English series: \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCVs, Resumes, and LinkedIn\u003c\/i\u003e\u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cp\u003e\u003ci\u003eUser Guides, Manuals, and Technical Writing\u003c\/i\u003e\u003c\/p\u003e\u003ci\u003eMeetings, Negotiations, and Socializing\u003c\/i\u003e\u003cp\u003e\u003ci\u003ePresentations, Demos, and Training Sessions\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTelephone and Helpdesk Skills\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 164\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 20, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479770362163,"sku":"9781493906345","price":50.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/c2g5dnpNTmJNQnF5U1NaaVd4bDFZUT09.webp?v=1759697858","url":"https:\/\/www.vysn.com\/products\/email-and-commercial-correspondence-a-guide-to-professional-english-paperback","provider":"VYSN","version":"1.0","type":"link"}