{"product_id":"disgustatory-a-gothic-rhetoric-of-consumption-hardcover","title":"Disgustatory!: A Gothic Rhetoric of Consumption - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeremy Tirrell\u003c\/b\u003e (Author), \u003cb\u003eKate Maddalena\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eA critical exploration of how Gothic tropes infiltrate wellness discourse, revealing the rhetorical forces behind our cultural obsession with food, health, and bodily control.\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDisgustatory! A Gothic Rhetoric of Consumption\u003c\/i\u003e unearths the darkness behind modern obsessions with food, health, and bodily optimization. In this provocative and richly interdisciplinary work, Jeremy Tirrell and Kate Maddalena argue that contemporary discourses around food, medicine, and the body are steeped in Gothic rhetoric--where the promise of purity and control is shadowed by monstrosity, abjection, and the uncanny.\u003c\/p\u003e\u003cp\u003eFrom Soylent and nootropics to probiotics and lab-grown meat, Tirrell and Maddalena show how wellness discourse is haunted by Gothic tropes: body horror, hybridity, and existential dread. Wellness culture, they argue, is not merely pseudoscience or fraud but a complex, persuasive rhetoric that blurs science and myth, purity and decay, medicine and mysticism.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDisgustatory!\u003c\/i\u003e offers a fresh framework: a \"Gothic rhetoric of consumption\" that explains why we are drawn to weird diets, digital detoxes, and miracle cures. Through case studies of strange substances and stranger practices--Reddit fasting rituals, magic dirt supplements, fecal transplants-- Tirrell and Maddalena reveal how fear, fascination, and the fantasy of bodily control animate our health choices. Each chapter explores a rhetorical element--quantification, hybridity, abjection, optimization, and regulation--to show how food becomes a site of cultural anxiety and existential longing. This book will appeal to rhetoricians, scholars of science and technology studies, cultural theorists, and anyone interested in the strange intersections of health, horror, and persuasion.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeremy Tirrell \u003c\/b\u003eis associate professor of English at the University of North Carolina Wilmington. His articles and chapters have appeared in publications such as \u003ci\u003eTechnical Communication Quarterly\u003c\/i\u003e, \u003ci\u003eEnculturation, POROI, Kairos\u003c\/i\u003e, \u003ci\u003eAmerican Journal of Entrepreneurship\u003c\/i\u003e, and \u003ci\u003eThinking with Bruno Latour in Rhetoric and Composition\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKate Maddalena\u003c\/b\u003e is associate professor at the Institute of Communication, Culture, and Information Technology at the University of Toronto Mississauga. Her articles and chapters have appeared in publications such as \u003ci\u003eRhetoric Society Quarterly\u003c\/i\u003e, \u003ci\u003eCanadian Journal of Communication\u003c\/i\u003e, \u003ci\u003eInternational Journal of Communication\u003c\/i\u003e, \u003ci\u003eTheory, Culture \u0026amp; Society\u003c\/i\u003e, and \u003ci\u003ePOROI\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 316\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53801544909107,"sku":"9780817322687","price":185.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Hd4zzqYXhD9780817322687.webp?v=1785968977","url":"https:\/\/www.vysn.com\/products\/disgustatory-a-gothic-rhetoric-of-consumption-hardcover","provider":"VYSN","version":"1.0","type":"link"}