{"product_id":"digital-doesnt-matter-and-other-advertising-heresies-paperback","title":"Digital Doesn't Matter: (and other advertising heresies) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRuth Mills\u003c\/b\u003e (Editor), \u003cb\u003eJeff Goodby\u003c\/b\u003e (Introduction by), \u003cb\u003eJohn Lambie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e[540] pages of insights from the world's leading \u003ci\u003eMad Men\u003c\/i\u003e] \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e \u003cb\u003eApathetic. Numb. Overwhelmed.\u003cbr\u003e Those aren't consumers. They're ad professionals.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eRadical shifts in advertising have reached a critical point - sucking craft, quality, and satisfaction out of the business. It's now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down? \u003c\/p\u003e\u003cp\u003eOr... are we facing the dawn of the industry's most seismic renaissance? One that offers agencies and marketers a powerful new array of cost-effective structures and models to elevate the quality of both our work and our lives? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Doesn't Matter\u003c\/i\u003e calls upon over 130 of today's most esteemed Mad Men minds from all around the world to answer. Provocative. Brutally honest. At times, pure heresy. With a complex landscape shifting by the nanosecond, this compendium of insights captures the industry at a true crossroads like never before. For any marketing pro, it is a much-needed Survival Guide - a clear, sensible path to propel agencies and individuals forward, free from budget-slashing bean counters and social media gurus who devalue the craft. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLearn first-hand from the nimble veterans who have not only survived, but also thrived.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eContributors include Global CEOs, CMOs, Creative Directors, Strategists, Planners, and Executives from all roles in the world's most successful agencies and advertisers. Your guide and author, Josh Sklar, stands as a digital pioneer having spearheaded several of the most respected worldwide digital agencies, creating award-winning campaigns for leading brands such as: Singapore Airlines, Visa, Heineken, Pfizer, Coca-Cola, Nokia, Microsoft, Discovery Channel, ESPN, Cisco, General Motors, and more. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eHere are a few of our interviewees: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGlobal Chairman \/ CEO, Y\u0026amp;R \u0026amp; the weekly ramble \u003c\/li\u003e\n\u003cli\u003eGlobal CEO, Organic \u003c\/li\u003e\n\u003cli\u003eGlobal CEO, VML \u003c\/li\u003e\n\u003cli\u003eManaging Director, VML Australia \u0026amp; Digital Buzz \u003c\/li\u003e\n\u003cli\u003eCo-Founder \/ Chairman \u0026amp; CEO, Razorfish \u0026amp; Dachis Group \u003c\/li\u003e\n\u003cli\u003eChief Creative Officer, SapientNitro NYC \u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, SapientNitro Asia Pacific \u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, R\/GA \u0026amp; Ad Aged \u003c\/li\u003e\n\u003cli\u003eDirector Business Transformation, R\/GA \u0026amp; Being Peter Kim \u003c\/li\u003e\n\u003cli\u003ePartner \u0026amp; Chief Creative Officer, Ethnicity \u003c\/li\u003e\n\u003cli\u003eChief Innovation Officer, Mullen \u0026amp; Creativity_Unbound \u003c\/li\u003e\n\u003cli\u003eHead of Digital, Dentsu \u003c\/li\u003e\n\u003cli\u003eCMO, Microsoft Asia Pacific \u003c\/li\u003e\n\u003cli\u003eJordan Brand Marketing Director, Nike \u003c\/li\u003e\n\u003cli\u003eGlobal VP Digital \u0026amp; Social Marketing \u0026amp; CRM, Nokia \u003c\/li\u003e\n\u003cli\u003eNorth American Consumer \u0026amp; SMB Exec Director, Dell \u003c\/li\u003e\n\u003cli\u003eHead of Digital, American Express Asia \u003c\/li\u003e\n\u003cli\u003eRegional Marketing Director, Samsung \u003c\/li\u003e\n\u003cli\u003eCEO, Omnicom Media Group Asia \u003c\/li\u003e\n\u003cli\u003eManaging Director of Ad Agency Relationships, Google \u003c\/li\u003e\n\u003cli\u003eSenior Vice President of Digital, Edelman \u0026amp; dave fleet \u003c\/li\u003e\n\u003cli\u003eRegional Creative Director, Ogilvy \u003c\/li\u003e\n\u003cli\u003eRegional Creative Director, Saatchi \u0026amp; Saatchi \u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, BBH NYC \u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, JWT \u003c\/li\u003e\n\u003cli\u003eChief Digital Officer \/ ECD, DDB \u0026amp; Tribal DDB \u003c\/li\u003e\n\u003cli\u003eExecutive Director, Art Directors Club \u0026amp; IHAVEANIDEA \u003c\/li\u003e\n\u003cli\u003eCEO, Hoffman - Lewis \u0026amp; The Ad Contrarian \u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, gyro \u0026amp; Gods of Advertising \u003c\/li\u003e\n\u003cli\u003eFounder \/ Columnist, Adrants \u0026amp; Playboy's The Smoking Jacket \u003c\/li\u003e\n\u003cli\u003eFounder, Adland.tv \u003c\/li\u003e\n\u003cli\u003eCEO, M\u0026amp;C Saatchi Asia \u003c\/li\u003e\n\u003cli\u003eCEO, Publicis Greater China \u003c\/li\u003e\n\u003cli\u003eCEO, BBDO Greater China \u003c\/li\u003e\n\u003cli\u003eDirector Creative Innovation, Saatchi \u0026amp; Saatchi NYC \u0026amp; Hyper Island \u003c\/li\u003e\n\u003cli\u003eBusiness Unit Head, Ogilvy Africa \u003c\/li\u003e\n\u003cli\u003eFounder, eYeka \u003c\/li\u003e\n\u003cli\u003eEVP Education, American Association of Advertising Agencies \u003c\/li\u003e\n\u003cli\u003eChief Technology Officer, the 4As \u003c\/li\u003e\n\u003cli\u003eSenior Research Fellow, USC Annenberg School for the Digital Future \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eand many more from WPP, Omnicom, Publicis, IPG, Dentsu, Havas, independents, collectives, industry bloggers, trade journalists and b\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJosh is the founder and President of Heresy (heresy.co), having conceived the virtual agency after years of working for traditional ad agencies, digital shops, and nonprofits. Josh has been a global digital creative director three times, the most recently for WPP's Enfatico running the $4.5 billion Dell account. Prior to that, he was the Chief Creative Officer of WPP's lead digital agency, BLUE, and spent more than six years at XM, the e-services division of the Cordiant Communications Group and Bates Advertising, in various senior capacities including as its worldwide Chief Creative Officer. While in Asia, Josh and his team, including several Heretics he still works with, took XM to the top of the industry over a period of five years by winning regional Agency of Record status for clients such as: Nokia Mobile Phones, Compaq, Visa, Singapore Airlines, Cisco, Heineken, and ESPN. Other clients Josh worked on include: Coca-Cola, General Motors, Mercedes-Benz, Pfizer, Accenture, Hyundai, Benadryl, the National Association of Securities Dealers (NASD), Sauza Tequila, the United States Department of Defense, Polycom, P\u0026amp;G, Cisco, Starwood Hotels, J\u0026amp;J, HSBC, Singapore Telecommunications, CNBC, Discovery Channel, and many others. Through his direct work with these clients, Josh garnered more local and international industry and user awards than any other digital CD in the region.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 564\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.14 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 07, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488485241139,"sku":"9780692226858","price":40.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/dAUaNHDPyP9780692226858.webp?v=1759877626","url":"https:\/\/www.vysn.com\/products\/digital-doesnt-matter-and-other-advertising-heresies-paperback","provider":"VYSN","version":"1.0","type":"link"}