{"product_id":"design-elements-third-edition-understanding-the-rules-and-knowing-when-to-break-them-a-visual-communication-manual-paperback","title":"Design Elements, Third Edition: Understanding the Rules and Knowing When to Break Them - A Visual Communication Manual - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTimothy Samara\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe third edition of \u003ci\u003eDesign Elements\u003c\/i\u003e solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat's Inside: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe essential building blocks of design: \u003c\/b\u003e A thorough exploration of the fundamental elements--dots, lines, planes, texture, space, and contrast--that underpin effective design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eColor as a functional tool\u003c\/b\u003e: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTypography as structure and expression\u003c\/b\u003e: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe role of imagery\u003c\/b\u003e: Guidance on selecting, abstracting, and integrating imagery to support communication goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrid systems and layout organization: \u003c\/b\u003e Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePrinciples of practice: \u003c\/b\u003e 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuccessful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition\u003cb\u003e provides both the theoretical framework and the practical tools\u003c\/b\u003e to approach design challenges with confidence and purpose.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eDesign Elements, Third Edition \u003c\/b\u003e\u003c\/i\u003ein coordination with \u003ci\u003eDesign Elements: Color Fundamentals\u003c\/i\u003e and\u003ci\u003e Design Elements: A Graphic Style Manual\u003c\/i\u003e continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTimothy Samara\u003c\/b\u003e is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 20-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College\/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: \u003ci\u003eMaking and Breaking the Grid\u003c\/i\u003e; \u003ci\u003eTypography Workbook\u003c\/i\u003e; \u003ci\u003ePublication Design Workbook\u003c\/i\u003e; \u003ci\u003eType Style Finder\u003c\/i\u003e; \u003ci\u003eDesign Elements, \u003c\/i\u003e \u003ci\u003eDesign Evolution\u003c\/i\u003e, and \u003ci\u003eLetterforms\u003c\/i\u003e. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 10 x 8.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 08, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53699875930419,"sku":"9781631598722","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/HwwVPM_a-9781631598722.webp?v=1784761111","url":"https:\/\/www.vysn.com\/products\/design-elements-third-edition-understanding-the-rules-and-knowing-when-to-break-them-a-visual-communication-manual-paperback","provider":"VYSN","version":"1.0","type":"link"}