Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the FutureDeath of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future
BooksCloudSKU: 9780998721101

Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future - Paperback

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Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future - Paperback
$27.18
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by Andrea Fryrear (Author)

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

Number of Pages: 214
Dimensions: 0.45 x 8.5 x 5.51 IN
Publication Date: February 24, 2017
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