{"product_id":"data-and-reality-a-timeless-perspective-on-perceiving-and-managing-information-in-our-imprecise-world-3rd-edition-paperback","title":"Data and Reality: A Timeless Perspective on Perceiving and Managing Information in Our Imprecise World, 3rd Edition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWilliam Kent\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLet's step back to the year 1978. Sony introduces hip portable music with the Walkman, Illinois Bell Company releases the first mobile phone, Space Invaders kicks off the video game craze, and William Kent writes \u003cstrong\u003e\u003cem\u003eData and Reality\u003c\/em\u003e\u003c\/strong\u003e. We have made amazing progress in the last four decades in terms of portable music, mobile communication, and entertainment, making devices such as the original Sony Walkman and suitcase-sized mobile phones museum pieces today. Yet remarkably, the book \u003cstrong\u003e\u003cem\u003eData and Reality\u003c\/em\u003e\u003c\/strong\u003e is just as relevant to the field of data management today as it was in 1978.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eData and Reality\u003c\/em\u003e\u003c\/strong\u003e gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant. This book will provide valuable insights whether you are a 1970s data-processing expert or a modern-day business analyst, data modeler, database administrator, or data architect.\u003c\/p\u003e\u003cp\u003eThis third edition of \u003cstrong\u003e\u003cem\u003eData and Reality\u003c\/em\u003e\u003c\/strong\u003e differs substantially from the first and second editions. Data modeling thought leader Steve Hoberman has updated many of the original examples and references and added his commentary throughout the book, including key points at the end of each chapter.\u003c\/p\u003e\u003cp\u003eThe important takeaways in this book are rich with insight yet presented in a conversational and easy-to-grasp writing style. Here are just a few of the issues this book tackles: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHas \"business intelligence\" replaced \"artificial intelligence\"?\u003c\/li\u003e \u003cli\u003eWhy is a map's geographic landscape analogous to a data model's information landscape?\u003c\/li\u003e \u003cli\u003eWhere do forward and reverse engineering fit in our thought process?\u003c\/li\u003e \u003cli\u003eWhy are we all becoming \"data archeologists\"?\u003c\/li\u003e \u003cli\u003eWhat causes the communication chasm between the business professional and the information technology professional in most organizations, and how can the logical data model help bridge this chasm?\u003c\/li\u003e \u003cli\u003eWhy do we invest in hardware and software to solve business problems before determining what the business problems are in the first place?\u003c\/li\u003e \u003cli\u003eWhat is the difference between oneness, sameness, and categories?\u003c\/li\u003e \u003cli\u003eWhy does context play a role in every design decision?\u003c\/li\u003e \u003cli\u003eWhy do the more important attributes become entities or relationships?\u003c\/li\u003e \u003cli\u003eWhy do symbols speak louder than words?\u003c\/li\u003e \u003cli\u003eWhat's the difference between a data modeler, a philosopher, and an artist?\u003c\/li\u003e \u003cli\u003eWhy is the 1975 dream of mapping all attributes still a dream today?\u003c\/li\u003e \u003cli\u003eWhat influence does language have on our perception of reality?\u003c\/li\u003e \u003cli\u003eCan we distinguish between naming and describing?\u003c\/li\u003e \u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 164\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 10.01 x 7.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52492953780531,"sku":"9781935504214","price":55.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/UHdUYmRUVFk2TUNCQWhHQ3BpM2lpUT09.webp?v=1759946332","url":"https:\/\/www.vysn.com\/products\/data-and-reality-a-timeless-perspective-on-perceiving-and-managing-information-in-our-imprecise-world-3rd-edition-paperback","provider":"VYSN","version":"1.0","type":"link"}