{"product_id":"cx-that-sings-an-introduction-to-customer-journey-mapping-for-marketers-paperback","title":"CX That Sings: An introduction to Customer Journey Mapping for Marketers - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJennifer Clinehens\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you know what makes your customers tick?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions. In this book, the author explains how to create the most useful research tool in business - the customer journey map. Complete with templates, example journey maps, checklists, and step-by-step instructions, this book will help you understand how to build and apply a customer journey map in any organization.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNEW TO THE SECOND EDITION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1. \u003cstrong\u003eBonus Customer Journeys Examples \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e2. \u003cstrong\u003eBonus Persona Examples \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e3. \u003cstrong\u003eEven m\u003c\/strong\u003e\u003cstrong\u003eore bonus content including, \u003c\/strong\u003e\"The Ultimate Guide to Running a Brainstorming Session That Works\", and \"How Amazon Uses Psychology in their CX to Drive Sales\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCX That Sings is divided into three parts: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1. Understanding the Customer Journey Map\u003c\/p\u003e\u003cp\u003e2. Building and Using Your Customer Journey Map\u003c\/p\u003e\u003cp\u003e3. Examples, References, and Bonus Information \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents: \u003c\/strong\u003e\u003cbr\u003e1. The Customer Empathy Gap: Why Customer Journey Maps are so valuable\u003cbr\u003e2. The Basics: What makes a killer Customer Journey Map\u003cbr\u003e3. Marketing Personas: Your Journey Map's North Star\u003cbr\u003e4. Think, Do, Stop: The brain of your Customer Journey Map\u003cbr\u003e5. The Emotional Journey: The heart of your Journey Map\u003cbr\u003e6. Introduction to the Process of Building a Customer Journey Map (with step by step use case)\u003cbr\u003e7. Step 1 - Research \u003cbr\u003e8. Step 2 - Define your Persona\u003cbr\u003e9. Step 3 - Populate the Think, Do, Stop Model\u003cbr\u003e10. Step 4 - Create a Hypothesis Map, Stress Test, and Design Your Map\u003cbr\u003e11. Step 5 - Identify opportunities based on your research\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 1 (NEW)\u003c\/strong\u003e: Journey Map Example #1 - Fast Food Customer Journey\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 2 (NEW)\u003c\/strong\u003e: Journey Map Example #2 - Rail Tickets Booking Customer Journey\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 3 (NEW)\u003c\/strong\u003e: Journey Map Example #3 - eCommerce Athletic Shoe Journey\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 4 (NEW)\u003c\/strong\u003e\u003cstrong\u003e: \u003c\/strong\u003e Persona Example #1 - The Palmer Family\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 5 (NEW): \u003c\/strong\u003e Persona Example #1 - The Palmer Family\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 6 (NEW): \u003c\/strong\u003e Persona Example #2 - Katie Voase\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 7 (NEW): \u003c\/strong\u003e Persona Example #3 - Sam Carter \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 8 (NEW): \u003c\/strong\u003e Persona Example #1 - The Palmer Family\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 9 (NEW): \u003c\/strong\u003eThe Ultimate Guide to Running a Brainstorming Session That Works\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 10 (NEW): \u003c\/strong\u003eThree Critical Checklists for Customer Journey Mapping \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 11 (NEW): \u003c\/strong\u003eAvoid These 7 Decision Traps by Thinking Like a Scientist\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 12 (NEW): \u003c\/strong\u003eThe Psychology of an Unforgettable Customer Experience\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 13 (NEW): \u003c\/strong\u003eWhy Simplicity is the Key to Winning Customers \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 14 (NEW): \u003c\/strong\u003eWhy Personalizing Your Customer Experience Will Make it Irresistible to Customers\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 15 (NEW): \u003c\/strong\u003eCustomer Experience Case Study - Amazon\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus 16 (NEW): \u003c\/strong\u003eCustomer Experience Case Study - Starbucks\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho will benefit from \"CX That Sings\"?\u003c\/strong\u003e\u003cbr\u003eAre you a marketer who wants to know how to improve your customer experience? Maybe you're agency or consulting side and are looking for an introduction on how to build a customer journey map? No matter your reason, \"A CX That Sings: An introduction to Customer Journey Maps for marketers\" will help you get to the bottom of building an industry-leading customer experience. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 178\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 12, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52481978270003,"sku":"9781688023062","price":21.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RWdjOVhvNk1CTnI1SkhxWUJJSkt4Zz09.webp?v=1759733970","url":"https:\/\/www.vysn.com\/products\/cx-that-sings-an-introduction-to-customer-journey-mapping-for-marketers-paperback","provider":"VYSN","version":"1.0","type":"link"}