{"product_id":"cultural-dna-the-psychology-of-globalization-hardcover","title":"Cultural DNA: The Psychology of Globalization - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGurnek Bains\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop deeper cultural intelligence to thrive in a globalized world.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCultural DNA\u003c\/i\u003e is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.\u003c\/p\u003e \u003cp\u003ePresenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.\u003c\/p\u003e \u003cp\u003eThe book addresses questions such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat are the challenges for leaders from different regions as they move into onto the global stage?\u003c\/li\u003e \u003cli\u003eWhy are Americans so positive?\u003c\/li\u003e \u003cli\u003eWhy is China a world leader in manufacturing and India in IT?\u003c\/li\u003e \u003cli\u003eWhy do overseas firms struggle in the U.S. market place?\u003c\/li\u003e \u003cli\u003eWhat are the emotional forces driving current events in the Middle East?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world's distinct societies.\u003c\/p\u003e \u003cp\u003e Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions' cultural DNA influences: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIts economic and political institutions.\u003c\/li\u003e \u003cli\u003ePeople's underlying consumer psychology.\u003c\/li\u003e \u003cli\u003eThe soft skills needed to lead in that environment.\u003c\/li\u003e \u003cli\u003eHow to best release people's potential.\u003c\/li\u003e \u003cli\u003eThe issues that need to be managed to anticipate and solve problems before they arise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery now and again a new book comes along, that is a must read: Malcolm Gladwell's \u003ci\u003eTipping Point\u003c\/i\u003e or a Seth Godin's \u003ci\u003eTribes\u003c\/i\u003e. \u003ci\u003eCultural DNA\u003c\/i\u003e by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGo to any part of the world and you will see much that you recognize. People are just people. But the longer you stay, the more you will realize there are profound differences that may have been invisible on the surface. \u003c\/p\u003e\u003cp\u003eThere is no such thing as a global citizen, business or society. For example, even the most internationally recognizable firms have values systems, cultures and processes that are firmly embedded in their place of origin. \u003c\/p\u003e\u003cp\u003eThe idea of cultural differences is far from new, but even in a fast globalizing world we still understand very little about the why behind these differences. As Bains demonstrates in \u003ci\u003eCultural DNA\u003c\/i\u003e, countless challenges can be traced directly back to this lack of understanding. \u003ci\u003eCultural DNA\u003c\/i\u003e provides a framework for understanding and working with each of the world's significant cultures. \u003c\/p\u003e\u003cp\u003eThrough an analysis of over 1,700 in-depth reports from executives in every region of the world, interdisciplinary research and case studies, Bains identifies the core DNA themes for each culture. Latest psychological, biological and neurobiological research demonstrates that beliefs and orientation to life are, both figuratively and literally, in our DNA. For example, new research shows that the frequency of genes related to independent mindedness and rebelliousness may vary as much as 75% by geographical region. Huge variations are also apparent in other psychological genes. Why? In \u003ci\u003eCultural DNA\u003c\/i\u003e, Bains examines the history and psychology of eight important regions of the globe to show that we may be influenced much more by our ancient ancestors than we think. \u003c\/p\u003e\u003cp\u003eExecutives and leaders at today's businesses need to become psychologists and historians if they hope to make sound long-term strategic decisions. \u003ci\u003eCultural DNA\u003c\/i\u003e will give readers the scientific and practical insights they need to take both differences and similarities into account. Ignoring culture can be disastrous for international firms, but approaching culture through the lens of unfounded stereotypes and incomplete knowledge is just as dangerous. From this remarkably powerful and clear summary of what's known about the world's cultures and their origins, readers will gain the ability to proceed confidently and intelligently in the global marketplace.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGURNEK BAINS \u003c\/b\u003e is the co-founder and Chairman of Young Samuel Chambers (YSC), a premier global business psychology consultancy, with 19 offices around the globe, including four in the US, two in Latin America, eight in Asia Pac and the Middle East, two in Africa, and three in Europe. At YSC, Bains works at the most senior levels in international business, coaching CEOs and helping companies create the organizational culture to drive their long-term success. He has a doctorate in psychology from Oxford University. He is also author of \u003ci\u003eMeaning, Inc.: The Blueprint for Business Success in the 21st Century.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.4 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 16, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478822547763,"sku":"9781118928912","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RnRCbTFnditrL3lMZ0NSS0VBa2Ewdz09.webp?v=1759661900","url":"https:\/\/www.vysn.com\/products\/cultural-dna-the-psychology-of-globalization-hardcover","provider":"VYSN","version":"1.0","type":"link"}