{"product_id":"creating-worldviews-metaphor-ideology-and-language-paperback","title":"Creating Worldviews: Metaphor, Ideology and Language - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJames W. Underhill\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEncouraging readers to reflect upon language and the role metaphor plays in patterning ideas and thought, this book first offers a critical introduction to metaphor theory as it has emerged over the past thirty years in the States. James W. Underhill then widens the scope of metaphor theory by investigating not only the worldview our language offers us, but also the worldviews which we adapt in our own ideological and personal interpretations of the world. This book explores new avenues in metaphor theory in the work of contemporary French, German and Czech scholars. Detailed case studies marry metaphor theory with discourse analysis in order to investigate the ways the Czech language was reshaped by communist discourse, and the way fascism emerged in the German language. The third case study turns metaphor theory on its head: instead of looking for metaphors in language, it describes the way language systems (French \u0026amp; English) are understood in terms of metaphorically-framed concepts evolving over time. Including a multilingual glossary of key terms and concepts, this is an ideal volume for anyone new to the topic, as well as those already interested in metaphor theory and the analysis of worldviews.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eAPPROVED BY THE AUTHOR \u003c\/p\u003e\u003cp\u003e\"Underhill's book is simultaneously a breath of fresh air and a rich source of stimulating insights, advancing and giving emphasis to new perspectives in critical metaphor analysis.\"\u003c\/p\u003e \u003cp\u003eProfessor Andrew Goatly, Lingnan University, Hong Kong\u003c\/p\u003e \u003cp\u003eEncouraging readers to reflect upon language and the role metaphor plays in patterning ideas and thought, this book first offers a critical introduction to metaphor theory as it has emerged over the past thirty years in the United States. James W. Underhill then widens the scope of metaphor theory by investigating not only the worldview our language offers us, but also the worldviews which we adapt in our own ideological and personal interpretations of the world.\u003c\/p\u003e \u003cp\u003eThis book explores new avenues in metaphor theory in the work of contemporary French, German and Czech scholars. Detailed case studies marry metaphor theory with discourse analysis in order to investigate the ways the Czech language was reshaped by communist discourse, and the way fascism emerged in the German language. The third case study turns metaphor theory on its head: instead of looking for metaphors in language, it describes the way language systems (French \u0026amp; English) are understood in terms of metaphorically-framed concepts evolving over time.\u003c\/p\u003e \u003cp\u003eIncluding a multilingual glossary of key terms and concepts, this is an ideal volume for anyone new to the topic, as well as those already interested in metaphor theory and the analysis of worldviews.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJames W. Underhill\u003c\/b\u003e lectures on Translation Studies at Stendhal University, Grenoble, France. He has worked as a professional translator of both French and Czech and has published widely on metaphor theory and poetics, translation and discourse analysis, including \u003ci\u003eHumboldt, Worldview and Language\u003c\/i\u003e (EUP, 2009).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eJames Underhill is Head of English at the Université Stendhal Grenoble 3 France\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.2 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 11, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52694958539059,"sku":"9780748679096","price":75.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/M1doZWZ0WTJXcGlyUExKZEEzaWsxdz09.webp?v=1763078356","url":"https:\/\/www.vysn.com\/products\/creating-worldviews-metaphor-ideology-and-language-paperback","provider":"VYSN","version":"1.0","type":"link"}