{"product_id":"counterfeiting-exposed-protecting-your-brand-and-customers-hardcover","title":"Counterfeiting Exposed: Protecting Your Brand and Customers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid M. Hopkins\u003c\/b\u003e (Author), \u003cb\u003eLewis T. Kontnik\u003c\/b\u003e (Author), \u003cb\u003eMark T. Turnage\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA clear and compelling guide to the complex world of counterfeiting\u003cbr\u003e This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.\u003cbr\u003e David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.\u003cbr\u003e Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThe problem of product counterfeiting is well beyond the comparatively trivial point of Kate Spade handbags and Rolex wristwatches. Fake toys, liquor, software, personal care products, and art work have inflicted millions of dollars in losses on legitimate businesses, as well as serious personal injury, while counterfeit pharmaceuticals, auto and aircraft parts, and fertilizers have, in several documented cases, killed unwitting consumers. Counterfeiting Exposed details what businesses can do to protect themselves from this global, $500 billion menace. \u003c\/p\u003e\u003cp\u003eThe authors focus primarily on owners of intellectual property-- brands, trademarks, patents, and copyrights-- and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting-edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people. Chapters include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreating and Protecting Brands\u003c\/li\u003e \u003cli\u003eCopyright and Digital Products\u003c\/li\u003e \u003cli\u003eThe Economic Consequences of Counterfeiting\u003c\/li\u003e \u003cli\u003eThe Social Consequences of Counterfeiting\u003c\/li\u003e \u003cli\u003eOrganizing to Address the Problem\u003c\/li\u003e \u003cli\u003eWhat Governments and Multilateral Institutions Can (and Can't) Do\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe authors also include compelling case studies throughout the text to show the damage that counterfeiting typically inflicts. CEOs, CFOs, controllers, IP and corporate attorneys, and law enforcement officers will find Counterfeiting Exposed to be an essential resource for preserving brand and market share, protecting consumers, and combating crime.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003ePraise for Counterfeiting EXPOSED \u003c\/p\u003e\u003cp\u003e\"This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime.\"\u003cbr\u003e -- Frank W. Abagnale\u003cbr\u003e author of Catch Me If You Can and The Art of the Steal\u003c\/p\u003e \u003cp\u003e\"This book tells you absolutely everything you need to know about the trade in fakes and what to do about it -- and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it is readable and the ideas and information flow in an appropriately structured way. My copy will get dog-eared very quickly.\"\u003cbr\u003e --John Anderson\u003cbr\u003e Chairman, The Global Anti-Counterfeiting Group\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands.\u003cbr\u003e LEWIS T. KONTNIK is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter covering the issues, strategies, and technologies for counterfeiting prevention. With offices in Denver and London, Reconnaissance has organized more than a dozen anticounterfeiting conferences in the U.S., Europe, and Japan.\u003cbr\u003e MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, one of the largest providers of anticounterfeiting technology to governments and companies worldwide. He is a regular speaker on anticounterfeiting technology for counterfeiting conventions and trade shows.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.08 x 9.28 x 6.23 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 18, 2003\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478081237299,"sku":"9780471269908","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NzI5cnd4ZTFFSHJHdnNRYVJJRVpIZz09.webp?v=1759629558","url":"https:\/\/www.vysn.com\/products\/counterfeiting-exposed-protecting-your-brand-and-customers-hardcover","provider":"VYSN","version":"1.0","type":"link"}