{"product_id":"convergence-culture-where-old-and-new-media-collide-hardcover","title":"Convergence Culture: Where Old and New Media Collide - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHenry Jenkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWinner of the 2007 Society for Cinema and Media Studies \u003c\/b\u003e\u003cb\u003eKatherine Singer Kovacs Book Award\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e2007 Choice Outstanding Academic Title\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eA classic study on the dynamic between an individual and different media channels\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e Convergence Culture\u003c\/i\u003e maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. \u003cp\u003e\u003c\/p\u003eHenry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of \u003ci\u003eSurvivor\u003c\/i\u003e Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young \u003ci\u003eHarry Potter\u003c\/i\u003e fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how \u003ci\u003eThe Matrix\u003c\/i\u003e has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. \u003cp\u003e\u003c\/p\u003eJenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHenry Jenkins \u003c\/b\u003eis the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or editor of 20 books including \u003ci\u003eTextual Poachers: Television Fans and Participatory Culture\u003c\/i\u003e, \u003ci\u003eConvergence Culture: Where Old and New Media Collide\u003c\/i\u003e, \u003ci\u003eSpreadable Media: Creating Meaning and Value\u003c\/i\u003e \u003ci\u003ein a Networked Society\u003c\/i\u003e, and \u003ci\u003eBy Any Media Necessary: The New Youth Activists\u003c\/i\u003e. He blogs at henryjenkins.org and co-hosts the podcast \u003ci\u003eHow Do You Like It So Far?\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.16 x 6.34 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 01, 2006\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52733629038899,"sku":"9780814742815","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/bjJqZnlrVStnSVBBMjJWdE1sekQ0UT09.webp?v=1763938952","url":"https:\/\/www.vysn.com\/products\/convergence-culture-where-old-and-new-media-collide-hardcover","provider":"VYSN","version":"1.0","type":"link"}