Conducting Market Research for International Business - Paperback
Conducting Market Research for International Business - Paperback
$30.74
/
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
by S. Tamer Cavusgil (Author), John Riesenberger (Author)
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Front Jacket
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
