{"product_id":"campaign-communication-and-political-marketing-paperback","title":"Campaign Communication and Political Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilippe J. Maarek\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCampaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOffers comparative analyses of campaigns from country to country\u003c\/li\u003e \u003cli\u003eCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more\u003c\/li\u003e \u003cli\u003eDraws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy\u003c\/li\u003e \u003cli\u003eAnalyses the impact of digital media and 24\/7 news cycle on campaign conduct\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003ePhilippe J. Maarek's \u003ci\u003eCampaign Communication and Political Marketing\u003c\/i\u003e offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, \u003ci\u003eCampaign Communication and Political Marketing\u003c\/i\u003e provides a thorough and detailed insight into the science of running for office. With case studies that include the campaigns of Barack Obama and France's Nicolas Sarkozy, Maarek's text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003ePhilippe J. Maarek\u003c\/b\u003e is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the \u003ci\u003eInternational Journal of Press\/Politics\u003c\/i\u003e, \u003ci\u003eEuropean Journal of Communication\u003c\/i\u003e, \u003ci\u003eCentral European Journal of Communication\u003c\/i\u003e, the Spanish-language \u003ci\u003eEstudios de Comunicacion Politica, \u003c\/i\u003e and the Italian-language \u003ci\u003eCommunicazione Politica\u003c\/i\u003e. Maarek is the author of \u003ci\u003eCommunication et Marketing de l'Homme Politique\u003c\/i\u003e, (2007), and \u003ci\u003eLa Communication des élections présidentielles de 2007, participation ou représentation\u003c\/i\u003e? (2009).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.6 x 6.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52695356309811,"sku":"9781444332353","price":116.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Zmp5K1Z0Z0UrOTNTYU1jMndtV3o4UT09.webp?v=1763089145","url":"https:\/\/www.vysn.com\/products\/campaign-communication-and-political-marketing-paperback","provider":"VYSN","version":"1.0","type":"link"}