Business Strategies for Digital Transformation: Learning from examples & diagrams - Paperback
Business Strategies for Digital Transformation: Learning from examples & diagrams - Paperback
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by Alexandre Oliveira (Author)
As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization - it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.
