{"product_id":"business-for-authors-how-to-be-an-author-entrepreneur-paperback","title":"Business for Authors: How to be an Author Entrepreneur - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoanna Penn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAre you ready to take the next step in your author journey?\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.\u003cbr\u003e \u003cbr\u003e But I'm not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eTo take you from being an author to running a business as an author.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.\u003cbr\u003e \u003cbr\u003e I've also started a number of my own businesses: a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I've failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.\u003cbr\u003e \u003cbr\u003e In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I'm an author because it's my passion and my joy, but also because it's a viable business in this age of global and digital opportunity.\u003c\/p\u003e \u003cp\u003eIn the book, you will learn: \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 1: From Author To Entrepreneur\u003c\/strong\u003e\u003cbr\u003e The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success. Plus\/ should you start a company?\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 2: Products and Services\u003c\/strong\u003e\u003cbr\u003e How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 3: Employees, Suppliers and Contractors\u003c\/strong\u003e\u003cbr\u003e The team you need to run your business. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus\/ how to manage your team.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 4: Customers\u003c\/strong\u003e\u003cbr\u003e In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 5: Sales and Distribution\u003c\/strong\u003e\u003cbr\u003e How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints: do you need them? Plus\/ your options for pricing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart 6: Marketing\u003c\/strong\u003e\u003cbr\u003e Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 7: Financials\u003c\/strong\u003e\u003cbr\u003e The money mindset, revenues and costs of the author business. Banking, PayPal, accounting, reporting, tax and estate planning.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart 8: Strategy and Planning\u003c\/strong\u003e\u003cbr\u003e Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus\/ looking after yourself.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 9: Next Steps\u003c\/strong\u003e\u003cbr\u003e Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 03, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52480543064371,"sku":"9781912105601","price":30.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/K1FaaDh0WS95TGJ6WHZNSUNpWXlZZz09.webp?v=1759723101","url":"https:\/\/www.vysn.com\/products\/business-for-authors-how-to-be-an-author-entrepreneur-paperback","provider":"VYSN","version":"1.0","type":"link"}