{"product_id":"business-acumen-for-sales-success-selling-the-big-picture-to-build-trust-and-close-more-deals-paperback","title":"Business Acumen for Sales Success: Selling the Big Picture to Build Trust and Close More Deals - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKevin Cope\u003c\/b\u003e (Author), \u003cb\u003eBen Cook\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to outperform in sales-from the author of the #1 \u003cem\u003eWSJ\u003c\/em\u003e and \u003cem\u003eNYT\u003c\/em\u003e bestseller \u003cem\u003eSeeing the Big Picture \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe most successful sales professionals understand their customers' business. And yet, surveys say that only about 20 percent of salespeople understand how to create value for their customers. The good news? It's easy to set yourself apart from the crowd as a partner who brings insight to high-stakes deals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith \u003cem\u003eBusiness Acumen for Sales Success\u003c\/em\u003e, experts Kevin Cope and Ben Cook set out to help you become a savvy businessperson \u003cem\u003eand\u003c\/em\u003e a sales star. In less than 180 pages, they simplify the complexities of any business and show you how to leverage a deeper understanding of your clients to build the credibility and career you want. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn that all companies are propelled by the same 5 Business Drivers: cash, profit, assets, growth, and people. When you understand how these drivers influence executives' day-to-day decisions and where to find vital information about them, you'll build stronger strategic partnerships, shorten your sales cycle, negotiate more successfully, and close more deals, especially in complex sales situations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo matter your industry or sales methodology, give yourself the foundational knowledge every salesperson needs-and discover new strategies for proving your value.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53246545232179,"sku":"9798992748215","price":24.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/4BCbB576ZM9798992748215.webp?v=1776286987","url":"https:\/\/www.vysn.com\/products\/business-acumen-for-sales-success-selling-the-big-picture-to-build-trust-and-close-more-deals-paperback","provider":"VYSN","version":"1.0","type":"link"}