{"product_id":"built-without-a-budget-what-i-learnt-from-my-startup-that-didnt-scale-paperback","title":"Built Without a Budget: What I Learnt From My Startup That Didn't Scale - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTejas Trikha\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBuilt Without a Budget lands at a moment when many Gen Zs are chasing the entrepreneurial dream-but most books only tell the stories that end in glory. This one doesn't.\u003c\/p\u003eAs a finance student at the University of Toronto, Tejas Trikha launched CouBon. This two-sided, dynamic pricing marketplace connected restaurants during their slow hours with students seeking deals. Armed with limited resources and plenty of persistence, CouBon grew from a dorm-room idea into a live platform used daily by students and partnered with dozens of restaurants-generating real revenue before closing due to scalability limits and macro headwinds.Written while the journey was still fresh, this candid account goes beyond highlight reels to share the real grind: pitching investors cold, solving the two-sided marketplace paradox, managing churn, and knowing when to walk away. It's a survival guide for student founders-and a reminder that even when the outcome isn't what you planned, the lessons can be life-changing.The startup story you don't see on Instagram.\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 102\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.28 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52721630806323,"sku":"9789948665830","price":28.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/HXWDieNPy19789948665830.webp?v=1763636168","url":"https:\/\/www.vysn.com\/products\/built-without-a-budget-what-i-learnt-from-my-startup-that-didnt-scale-paperback","provider":"VYSN","version":"1.0","type":"link"}