{"product_id":"beauty-and-the-biz-hardcover","title":"Beauty and the Biz - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCatherine L. Maley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter 25+ years consulting with plastic surgeons and interviewing more than 175 of the most successful practitioners in the field, Catherine Maley, MBA has seen exactly what separates the practices that thrive from the ones that struggle - and it has very little to do with surgical skill.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Plastic Surgery Practice Growth Playbook\u003c\/em\u003e, Maley distills the hard-won insights, proven strategies, and real-world systems that top plastic surgeons use to attract more of the right patients, convert more consultations into booked surgeries, and build practices they actually enjoy running.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not theory. Every strategy in this book comes directly from what is working right now in real plastic surgery practices across the country - tested, refined, and proven through hundreds of conversations with surgeons who have built the practices others only dream about.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside you'll discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to attract high-quality patients who are ready to book - not just \"shop around\"\u003c\/li\u003e\n\u003cli\u003eWhat the most successful practices do differently at the consultation to convert more patients without discounting\u003c\/li\u003e\n\u003cli\u003eHow to build a patient coordinator system that consistently closes more surgery\u003c\/li\u003e\n\u003cli\u003eThe marketing strategies that actually move the needle for plastic surgery practices today\u003c\/li\u003e\n\u003cli\u003eHow to create a steady stream of referrals, reviews, and repeat patients\u003c\/li\u003e\n\u003cli\u003eThe mindset shifts that separate six-figure practices from seven-figure ones\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a new surgeon building from scratch or an established practice ready to break through a plateau, this playbook gives you the exact roadmap to grow with confidence, clarity, and control.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 13, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53403586167091,"sku":"9798995452720","price":39.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/w2FeRv_7kI9798995452720.webp?v=1779915158","url":"https:\/\/www.vysn.com\/products\/beauty-and-the-biz-hardcover","provider":"VYSN","version":"1.0","type":"link"}