{"product_id":"anytime-playdate-inside-the-preschool-entertainment-boom-or-how-television-became-my-babys-best-friend-paperback","title":"Anytime Playdate: Inside the Preschool Entertainment Boom, Or, How Television Became My Baby's Best Friend - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDade Hayes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Like many parents, Dade Hayes grabbed \"me time\" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. \u003cp\u003e\u003c\/p\u003e Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies. On the other side, he brings in the voices of pediatricians and child psychologists who warn against \"babysitter TV\" and ask whether \"TV trance\" is healthy -- in spite of the relaxation that the lull affords exhausted parents -- as recent studies link early television viewing with obesity, attention and cognitive problems, and violence. \u003cp\u003e\u003c\/p\u003e Along the way, Hayes narrates the fascinating evolution of Nickelodeon's bilingual preschool gamble, \u003ci\u003eNi Hao, Kai-lan\u003c\/i\u003e, from an art student's Internet doodles to its final product: an educationally fortified, \u003ci\u003eDora\u003c\/i\u003e-inflected, test audience-approved television show. At the show's debut, jittery experts hold their breath as the tweaked and researched \u003ci\u003eKai-lan\u003c\/i\u003e faces Mr. Potato Head in the battle for a three-year-old's attention. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eAnytime Playdate\u003c\/i\u003e reveals the marketing science of capturing a toddler's attention, examining whether Baby Einstein and its ilk will make babies smarter, or if, conversely, television makes babies passive and uncritical, their imaginations colonized by marketing schemes before they even speak. It tells us why the raucous \u003ci\u003eDora the Explorer\u003c\/i\u003e has usurped \u003ci\u003eBlues Clues\u003c\/i\u003e for preschool primacy, why the Brit hit \u003ci\u003eIn the Night Garden\u003c\/i\u003e won't follow \u003ci\u003eTeletubbies\u003c\/i\u003e into American tot stardom, and why the comparatively quiet and wholesome \u003ci\u003eSesame Street\u003c\/i\u003e has reigned for decades. Hayes vividly portrays the educators, psychologists, executives, parents, and, lest we forget, kids who have shaped the history of children's television, uncovering the tensions between the many personalities, the creative foment that combines story, music, and message in this medium to produce today's almost dizzying array of products and choices. \u003cp\u003e\u003c\/p\u003e In the end, Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that what's at stake in the \"Rattle Battle\" is nothing less than the character of the next generation.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 05, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53111680303411,"sku":"9781416546849","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/5e442ylkUj9781416546849.webp?v=1772748688","url":"https:\/\/www.vysn.com\/products\/anytime-playdate-inside-the-preschool-entertainment-boom-or-how-television-became-my-babys-best-friend-paperback","provider":"VYSN","version":"1.0","type":"link"}