{"product_id":"ambient-rhetoric-the-attunements-of-rhetorical-being-paperback","title":"Ambient Rhetoric: The Attunements of Rhetorical Being - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eThomas Rickert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eAmbient Rhetoric, \u003c\/i\u003e Thomas Rickert seeks to dissolve the boundaries of the rhetorical tradition and its basic dichotomy of subject and object. With the advent of new technologies, new media, and the dispersion of human agency through external information sources, rhetoric can no longer remain tied to the autonomy of human will and cognition as the sole determinants in the discursive act. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Rickert develops the concept of ambience in order to engage all of the elements that comprise the ecologies in which we exist. Culling from Martin Heidegger's hermeneutical phenomenology in \u003ci\u003eBeing and Time, \u003c\/i\u003e Rickert finds the basis for ambience in Heidegger's assertion that humans do not exist in a vacuum; there is a constant and fluid relation to the material, informational, and emotional spaces in which they dwell. Hence, humans are not the exclusive actors in the rhetorical equation; agency can be found in innumerable things, objects, and spaces. As Rickert asserts, it is only after we become attuned to these influences that rhetoric can make a first step toward sufficiency. \u003cp\u003e\u003c\/p\u003e Rickert also recalls the foundational Greek philosophical concepts of \u003ci\u003ekairos\u003c\/i\u003e (time), \u003ci\u003echora\u003c\/i\u003e (space\/place), and \u003ci\u003eperiechon\u003c\/i\u003e (surroundings) and cites their repurposing by modern and postmodern thinkers as \"informational scaffolding\" for how we reason, feel, and act. He discusses contemporary theory in cognitive science, rhetoric, and object-oriented philosophy to expand his argument for the essentiality of ambience to the field of rhetoric. Rickert then examines works of ambient music that incorporate natural and artificial sound, spaces, and technologies, finding them to be exemplary of a more fully resonant and experiential media. \u003cp\u003e\u003c\/p\u003e In his preface, Rickert compares ambience to the fermenting of wine-how its distinctive flavor can be traced to innumerable factors, including sun, soil, water, region, and grape variety. The environment and company with whom it's consumed further enhance the taste experience. And so it should be with rhetoric-to be considered among all of its influences. As Rickert demonstrates, the larger world that we inhabit (and that inhabits us) must be fully embraced if we are to advance as beings and rhetors within it.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eThomas Rickert\u003c\/b\u003e is associate professor of English at Purdue University and author of \u003ci\u003eActs of Enjoyment: Rhetoric, Zizek, and the Return of the Subject, \u003c\/i\u003e winner of the 2007 JAC Gary A. Olson Award.\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52695119462707,"sku":"9780822962403","price":104.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Tk5JclQ0UnUya1ZIN1BnYkh0dEs5dz09.webp?v=1763081862","url":"https:\/\/www.vysn.com\/products\/ambient-rhetoric-the-attunements-of-rhetorical-being-paperback","provider":"VYSN","version":"1.0","type":"link"}