{"product_id":"ai-for-public-relations-a-how-to-guide-for-implementation-and-management-paperback","title":"AI for Public Relations: A How-To Guide for Implementation and Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen Waddington\u003c\/b\u003e (Editor), \u003cb\u003eBen Verinder\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eAI for Public Relations\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust. \u003cp\u003e\u003c\/p\u003e Edited by industry leaders \u003cb\u003eStephen Waddington\u003c\/b\u003e and \u003cb\u003eBen Verinder\u003c\/b\u003e, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply AI models to improve content creation, planning and performance measurement\u003cbr\u003e- Implement practical tools that streamline workflows while strengthening professional judgment\u003cbr\u003e- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use\u003cbr\u003e- Optimize organizational adoption by aligning governance, processes and stakeholder expectations\u003cbr\u003e- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making \u003cp\u003e\u003c\/p\u003eWith a balance of strategic insight and hands-on application, \u003cb\u003e\u003ci\u003eAI for Public Relations\u003c\/i\u003e\u003c\/b\u003e helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003ePR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBen Verinder\u003c\/b\u003e is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eStephen Waddington \u003c\/b\u003eis a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53425662918963,"sku":"9781398625037","price":66.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/bNtrybLVO9781398625037.webp?v=1780520089","url":"https:\/\/www.vysn.com\/products\/ai-for-public-relations-a-how-to-guide-for-implementation-and-management-paperback","provider":"VYSN","version":"1.0","type":"link"}