A Practical Introduction to Survey Design: A Beginner′s Guide - Paperback

by Haydn Aarons (Author)

This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language.

It features:

• Case studies demonstrating how effective surveys are conducted in real life
• Clear advice on how to design an ethical social survey
• Practical exercises to help you construct your survey
• Suggestions for further reading taken from cutting edge, multidisciplinary sources

The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge.

Author Biography

Dr Aarons is a sociologist based at the Australian Catholic University in Melbourne. He has interests in religion, cultural consumption, health, and rural communities, and specialises in quantitative methods, particularly survey data.