{"product_id":"a-b-testing-the-most-powerful-way-to-turn-clicks-into-customers-hardcover","title":"A \/ B Testing: The Most Powerful Way to Turn Clicks Into Customers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan Siroker\u003c\/b\u003e (Author), \u003cb\u003ePete Koomen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow Your Business Can Use the Science That Helped Win the White House\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.\u003c\/p\u003e \u003cp\u003eWhat's the solution? A\/B testing.\u003c\/p\u003e \u003cp\u003eA\/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A\/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A\/B testing their campaign websites during the 2012 Presidential race.\u003c\/p\u003e \u003cp\u003eIn the past, marketing teams were unable to unleash the power of A\/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A\/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.\u003c\/p\u003e \u003cp\u003eAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A\/B testing platform used by more than 5,000 organizations across the world.\u003ci\u003e A\/B Testing: The Most Powerful Way to Turn Clicks Into Customers\u003c\/i\u003e offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat to test\u003c\/li\u003e \u003cli\u003eHow to choose the testing solution that's right for your organization\u003c\/li\u003e \u003cli\u003eHow to assemble an A\/B testing dream team\u003c\/li\u003e \u003cli\u003eHow to create personalized experiences for every visitor\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. \u003c\/p\u003e\u003cp\u003eWhat's the solution? A\/B testing. \u003c\/p\u003e\u003cp\u003eA\/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A\/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A\/B testing their campaign websites during the 2012 Presidential race. \u003c\/p\u003e\u003cp\u003eIn the past, marketing teams were unable to unleash the power of A\/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A\/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. \u003c\/p\u003e\u003cp\u003eAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A\/B testing platform used by more than 5,000 organizations across the world. \u003ci\u003eA\/B Testing\u003c\/i\u003e offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat to test\u003c\/li\u003e \u003cli\u003eHow to choose the testing solution that's right for your organization\u003c\/li\u003e \u003cli\u003eHow to assemble an A\/B testing dream team\u003c\/li\u003e \u003cli\u003eHow to create personalized experiences for every visitor\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. \u003c\/p\u003e\u003cp\u003eWhat's the solution? A\/B testing. \u003c\/p\u003e\u003cp\u003eA\/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A\/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A\/B testing their campaign websites during the 2012 Presidential race. \u003c\/p\u003e\u003cp\u003eIn the past, marketing teams were unable to unleash the power of A\/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A\/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. \u003c\/p\u003e\u003cp\u003eAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A\/B testing platform used by more than 5,000 organizations across the world. A\/B Testing offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: \u003c\/p\u003e\u003cli\u003eWhat to test\u003c\/li\u003e \u003cli\u003eHow to choose the testing solution that's right for your organization\u003c\/li\u003e \u003cli\u003eHow to assemble an A\/B testing dream team\u003c\/li\u003e \u003cli\u003eHow to create personalized experiences for every visitor\u003c\/li\u003e \u003cli\u003eAnd much more \u003c\/li\u003e \u003cp\u003eMarketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAN SIROKER\u003c\/b\u003e is the cofounder and CEO of Optimizely. The inspiration for Optimizely came from Dan's experience as the Director of Analytics for the 2008 Obama Presidential campaign. Optimizely is the product Dan wishes he had back then to make it easy for anybody to do A\/B testing. In 2012, \u003ci\u003eForbes\u003c\/i\u003e named Dan one of the Top 30 under 30 in Technology. Dan was formerly a product manager for Google Chrome and AdWords. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePETE KOOMEN\u003c\/b\u003e is the co-founder and President of Optimizely. After earning his MS in computer science from the University of Illinois at Urbana-Champaign, Pete joined Google as a product manager where he helped launch and grow Google App Engine to more than 150,000 developers. In 2009, Pete teamed up with Dan to start their first company, CarrotSticks, an online math game for kids. Less than a year later, Pete and Dan created Optimizely during the Y Combinator winter 2010 class. In between mountain climbing adventures, Pete runs product, engineering, and design at Optimizely.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 9.23 x 6.25 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 27, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478812586291,"sku":"9781118792414","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Z3lhVkIyMnlqSzI5RHJUeCtBNXhxUT09.webp?v=1759661854","url":"https:\/\/www.vysn.com\/products\/a-b-testing-the-most-powerful-way-to-turn-clicks-into-customers-hardcover","provider":"VYSN","version":"1.0","type":"link"}