{"product_id":"zag-the-1-strategy-of-high-performance-brands-paperback","title":"Zag: The #1 Strategy of High-Performance Brands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarty Neumeier\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhen everybody zigs, zag, says author \u003cb\u003eMarty Neumeier\u003c\/b\u003e in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need \"radical differentiation\" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e- why me-too brands are doomed to fail \u003cbr\u003e- how to read customer feedback on new products and messages \u003cbr\u003e- the 17 steps for designing \"difference\" into your brand \u003cbr\u003e- how to turn your brand's \"onliness\" into a \"trueline\" to drive synergy \u003cbr\u003e- the secrets of naming products, services, and companies \u003cbr\u003e- the four deadly dangers faced by brand portfolios \u003cbr\u003e- how to \"stretch\" your brand without breaking it \u003cbr\u003e- how to succeed at all three stages of the competition cycle \u003cp\u003e\u003c\/p\u003eFor a quick peek inside ZAG, go to www.zagbook.com. \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eWhen everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear \"whiteboard overview\" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need \"radical differentiation\" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e- why me-too brands are doomed to fail \u003cbr\u003e- how to \"read\" customer feedback on new products and messages \u003cbr\u003e- the 17 steps for designing \"difference\" into your brand \u003cbr\u003e- how to turn your brand's \"onliness\" into a \"trueline\" to drive synergy \u003cbr\u003e- the secrets of naming products, services, and companies \u003cbr\u003e- the four deadly dangers faced by brand portfolios \u003cbr\u003e- how to \"stretch\" your brand without breaking it \u003cbr\u003e- how to succeed at all three stages of the competition cycle \u003cp\u003e\u003c\/p\u003eFrom the back cover: \u003cbr\u003eIn an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eZAG \u003c\/i\u003eis an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMarty Neumeier's professional mission is to \"incite business revolution by unleashing the power of design thinking.\" He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 7.9 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2006\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53427035767091,"sku":"9780321426772","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/WStBZnQzdUFpd3BwblZEVXVSVlVlZz09.webp?v=1780563036","url":"https:\/\/www.vysn.com\/en-ca\/products\/zag-the-1-strategy-of-high-performance-brands-paperback","provider":"VYSN","version":"1.0","type":"link"}