{"product_id":"world-class-communication-how-great-ceos-win-with-the-public-shareholders-employees-and-the-media-hardcover","title":"World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eVirgil Scudder\u003c\/b\u003e (Author), \u003cb\u003eKen Scudder\u003c\/b\u003e (Author), \u003cb\u003eIrene B. Rosenfeld\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven advice for communicating effectively before the media, customers, employees, and investor relations\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMany executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. \u003ci\u003eWorld Class Communication\u003c\/i\u003e equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, \u003ci\u003eWorld Class Communication\u003c\/i\u003e is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the keys to successful shareholder communication\u003c\/li\u003e \u003cli\u003eTips for winning in the media--every time out\u003c\/li\u003e \u003cli\u003eExpert tips for developing powerful public speaking techniques\u003c\/li\u003e \u003cli\u003eDiscover how to rally employee support and performance through communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience--from shareholder meetings to corporate communications to handling crises.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs the \"face\" of a company, the CEO has to communicate successfully with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions, and government. Not surprisingly, those CEOs who communicate best tend to have the longest tenures and the greatest success on the job. \u003ci\u003eWorld Class Communication\u003c\/i\u003e is a valuable guide for any CEO who wants to win with all audiences. It is also essential reading for any executive who wants to rise through the ranks and for those who help guide their careers. \u003c\/p\u003e\u003cp\u003eFor over thirty years, author and media trainer Virgil Scudder has coached and counseled CEOs from scores of organizations, from their greatest successes to their worst high-profile crises. \u003ci\u003eWorld Class Communication\u003c\/i\u003e captures these lessons and illustrates them with real-life examples drawn from the author's experiences. \u003c\/p\u003e\u003cp\u003eEmphasizing the communication responsibilities of the C-Suite--including public speaking, media appearances, internal communication, and investor relations--\u003ci\u003eWorld Class Communication\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe effective Scudder Method, and how to apply it successfully to nearly every communication situation\u003c\/li\u003e \u003cli\u003eCultural sensitivity and why it is critical to success in a global economy\u003c\/li\u003e \u003cli\u003eWhy the wrong choice of words can be damaging to a leader's image and effectiveness\u003c\/li\u003e \u003cli\u003eThe power of an apology and how it sets the stage for healing and moving forward \u003c\/li\u003e \u003cli\u003eWhy communication with investors and employees must be clear, concise, credible, and delivered with confidence\u003c\/li\u003e \u003cli\u003eThe importance of media interviews\/training\u003c\/li\u003e \u003cli\u003eWhy taking questions after a speech builds a bridge between you and your audience and creates goodwill for the company\u003c\/li\u003e \u003cli\u003eHow to handle the inevitable crisis that is often the supreme test of your leadership\u003c\/li\u003e \u003cli\u003eHow to prepare for government hearings, the toughest arena for an executive\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFeaturing extensive interviews and detailed case studies--including Gillette, BP, Kraft, UPS, and Avon--this book provides examples of best practices and lessons learned to help you optimize your career and your organization's good standing. Each chapter concludes with a series of tips to show you specific areas that need to be considered in all aspects of leadership communication. \u003c\/p\u003e\u003cp\u003e Communicate clearly, confidently, and memorably with the valuable, real-world instruction found in \u003ci\u003eWorld Class Communication.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs the \"face\" of a company, the CEO has to communicate successfully with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions, and government. Not surprisingly, those CEOs who communicate best tend to have the longest tenures and the greatest success on the job. \u003ci\u003eWorld Class Communication\u003c\/i\u003e is a valuable guide for any CEO who wants to win with all audiences. It is also essential reading for any executive who wants to rise through the ranks and for those who help guide their careers.\u003c\/p\u003e \u003cp\u003eFor over thirty years, author and media trainer Virgil Scudder has coached and counseled CEOs from scores of organizations, from their greatest successes to their worst high-profile crises. \u003ci\u003eWorld Class Communication\u003c\/i\u003e captures these lessons and illustrates them with real-life examples drawn from the author's experiences. \u003c\/p\u003e\u003cp\u003e Emphasizing the communication responsibilities of the C-Suite--including public speaking, media appearances, internal communication, and investor relations--\u003ci\u003eWorld Class Communication\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe effective Scudder Method, and how to apply it successfully to nearly every communication situation\u003c\/li\u003e \u003cli\u003eCultural sensitivity and why it is critical to success in a global economy\u003c\/li\u003e \u003cli\u003eWhy the wrong choice of words can be damaging to a leader's image and effectiveness\u003c\/li\u003e \u003cli\u003eThe power of an apology and how it sets the stage for healing and moving forward \u003c\/li\u003e \u003cli\u003eWhy communication with investors and employees must be clear, concise, credible, and delivered with confidence\u003c\/li\u003e \u003cli\u003eThe importance of media interviews\/training\u003c\/li\u003e \u003cli\u003eWhy taking questions after a speech builds a bridge between you and your audience and creates goodwill for the company\u003c\/li\u003e \u003cli\u003eHow to handle the inevitable crisis that is often the supreme test of your leadership\u003c\/li\u003e \u003cli\u003eHow to prepare for government hearings, the toughest arena for an executive\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Featuring extensive interviews and detailed case studies--including Gillette, BP, Kraft, UPS, and Avon--this book provides examples of best practices and lessons learned to help you optimize your career and your organization's good standing. Each chapter concludes with a series of tips to show you specific areas that need to be considered in all aspects of leadership communication. \u003c\/p\u003e\u003cp\u003e Communicate clearly, confidently, and memorably with the valuable, real-world instruction found in \u003ci\u003eWorld Class Communication. \u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVIRGIL SCUDDER, \u003c\/b\u003e president of Virgil Scudder \u0026amp; Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as \"the dean of media trainers,\" he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, \"In the C-Suite,\" which appears in each issue of \u003ci\u003eThe Public Relations Strategist.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e KEN SCUDDER\u003c\/b\u003e is a writer and communication trainer and consultant. He cofounded Virgil Scudder \u0026amp; Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.48 x 6.48 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 02, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478772805939,"sku":"9781118230053","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/cXIzd014OHFrUWVxWWw2YktiUU1vUT09.webp?v=1759658363","url":"https:\/\/www.vysn.com\/en-ca\/products\/world-class-communication-how-great-ceos-win-with-the-public-shareholders-employees-and-the-media-hardcover","provider":"VYSN","version":"1.0","type":"link"}