{"product_id":"what-works-hardcover","title":"What Works - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Cornish\u003c\/b\u003e (Author), \u003cb\u003eWil Seabrook\u003c\/b\u003e (Author)\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTwo weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? \"Do What Works.\" Only three years later, the company, Richter10.2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America with more than fifty employees, and debt-free, having never borrowed a penny. \u003ci\u003eWhat Works\u003c\/i\u003e is the blueprint to Richter's success. \u003c\/p\u003e\u003cp\u003eNow more than ever, the old models of how to start, promote, and run a successful business are no longer viable. \u003ci\u003eWhat Works\u003c\/i\u003e delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. \u003ci\u003eWhat Works\u003c\/i\u003e offers critical advice such as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eKnow Your Public: \u003c\/b\u003e Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMeasure by week and manage by week: \u003c\/b\u003e Avoid catastrophes that would be hard to correct if you only measure quarterly\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSay No and Walk Away: \u003c\/b\u003e Focus on distilling the deals that don't fully align with your goals, purposes, and policies\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eWhat Works\u003c\/i\u003e offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBERT CORNISH\u003c\/b\u003e is the cofounder and CEO of Richter Group of Companies, a management, acquisition, and venture group that owns Richter10.2 Media Group, SMPK (Social Media Press Kit), and Richter10.2 Video. He has successfully launched and run five companies since 2002, all following a similar formula. Through the combined experience of those companies, Robert has helped implement effective growth methods that have resulted in Richter's consistent success. Richter is currently on track to be one of the fastest growth companies in America with consistent targets being met quarter after quarter. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWIL SEABROOK\u003c\/b\u003e is the cofounder and COO of Richter10.2 Media Group. His strengths lie in identifying how communication and messaging can be improved across new media platforms, whether through branding, honing a message, or creating a video trailer that perfectly captures a client's business model, making it simple to understand.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 8.64 x 5.89 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53343254544691,"sku":"9781118391693","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ajSaY4iUK79781118391693.webp?v=1778706507","url":"https:\/\/www.vysn.com\/en-ca\/products\/what-works-hardcover","provider":"VYSN","version":"1.0","type":"link"}