Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders - Paperback

by Dave Tedlock (Author)

You should find this book especially useful in helping you understand and manage the activities, conflicts, pitfalls and challenges that occur at the intersection of technology and marketing. You will find valuable tips and insights on 17 topics, from blogging to website development, from domain name management to search engine optimization. You can find value in this book if you are an owner, leader or manager in a small business or nonprofit and your duties include managing marketing, communication and/or technology processes and decisions. This book is also for people who work in an organization as a communication, public relations, advertising or marketing person. You may get special value from this book if your organization is too small to have one or more full-time advertising, marketing or public relations people on staff, or too small to have a full-time technology person.

Author Biography

Dave Tedlock is the head of NetOutcomes, a digital marketing firm. For years he has written a marketing and technology column for various publications, including the Tucson Citizen's Tucson Business Edge, Idaho Business Review, Inside Tucson Business, and The New Mexico Business Weekly. Tedlock taught writing and business communication for eight years in many universities, including the Harvard Business School and Iowa State University. For 13 years he worked in ad agencies as a copywriter, account manager or creative director. Tedlock has published short stories, scholarly articles and a writing textbook (with Paul Jarvie). He earned a Master's degree in Fiction Writing from Brown University. He lives in Tucson and Santa Fe.