{"product_id":"think-like-a-brand-act-like-a-startup-paperback","title":"Think Like a Brand. Act Like a Startup. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLauren Perkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTransform your business with a hybrid approach to achieve revolutionary innovation\u003cem\u003e and\u003c\/em\u003e long-term success.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eExperienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures \u003cem\u003eand\u003c\/em\u003e accelerate growth.\u003c\/p\u003e\u003cp\u003e During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today's most successful brands and startups. She believes in an approach that blends an established brand's ability to leverage infrastructure and generate customer loyalty with a startup's responsiveness to change and challenges; this combination supports customer-centricity. \u003c\/p\u003e\u003cp\u003e In this book, Perkins lays out this new approach that shows you how to\u003c\/p\u003e\u003col\u003eharness the combined power of brand stability and startup agility, challenge your assumptions and embrace innovative ways of thinking and working, prepare to weather the crises your organization will face, andcultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.\u003c\/ol\u003e\u003cp\u003e By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.57 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 11, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52486246269235,"sku":"9781639090365","price":28.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/vyLT4pl0js9781639090365.webp?v=1759820091","url":"https:\/\/www.vysn.com\/en-ca\/products\/think-like-a-brand-act-like-a-startup-paperback","provider":"VYSN","version":"1.0","type":"link"}