{"product_id":"think-digital-beyond-digital-how-to-lead-inside-by-stepping-outside-paperback","title":"Think Digital, Beyond Digital: How to Lead Inside by Stepping Outside - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRui Pedro Silva\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost companies talk about digital transformation. Few actually transform.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThink Digital, Beyond Digital\u003c\/i\u003e isn't another book about technology, it's a book about clarity, simplification, and change. Rui Pedro Silva reveals why 70% of transformations fail and what the best leaders and organizations do differently: they stop chasing trends and start thinking beyond digital while going digital.\u003c\/p\u003e\u003cp\u003eAfter two decades leading global change in companies such as Puma, adidas, and A.P. Moller-Maersk, Rui Pedro Silva delivers a field-tested roadmap to make your business truly \u003ci\u003edigital first\u003c\/i\u003e, by thinking it from the outside in and building it from the inside out. He combines hard-won executive experience with peer-reviewed academic research to bring structure and simplicity to what often feels chaotic.\u003c\/p\u003e\u003cp\u003eThrough real stories, from small shops that went global to giants that lost their way, Rui Pedro Silva shows how to connect strategy with behavior and vision with execution using his signature frameworks: ASCEND, FRAME, SCRIPT, ENRICH, CORE5, and the 4-Floor Model. Each one turns complexity into clarity and change into measurable progress.\u003c\/p\u003e\u003cp\u003eIf you're tired of buzzwords and want to truly lead transformation, not just manage it, this book is your blueprint. Whether you run a startup or a multinational, it will help you see your organization as it really is, understand your market and customers, align people around what matters most, and build momentum that lasts.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecause digital transformation isn't about being the most technical.\u003cbr\u003eIt's about being the most ready to change.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53246448369971,"sku":"9781637429563","price":48.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/e0-5cIS6Sv9781637429563.webp?v=1776286513","url":"https:\/\/www.vysn.com\/en-ca\/products\/think-digital-beyond-digital-how-to-lead-inside-by-stepping-outside-paperback","provider":"VYSN","version":"1.0","type":"link"}