{"product_id":"the-sales-compensation-playbook-designing-sales-incentive-plans-that-align-pay-with-purpose-and-performance-paperback","title":"The Sales Compensation Playbook: Designing Sales Incentive Plans That Align Pay with Purpose and Performance - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBettina Kaemmerer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales Compensation is one of the most powerful yet misunderstood tools in business. When designed with purpose, it becomes more than a pay mechanism - it is a strategic driver that aligns company goals, sales behaviour, and customer success. When it fails, it leads to confusion, misalignment, and lost opportunity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sales Compensation Playbook gives you the practical blueprint to get it right.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilt on years of real-world experience, it combines proven frameworks, data-driven insights, and engaging examples to help you design, implement, and optimize compensation plans that truly deliver results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will discover how to apply my Incentive Intelligence(TM) Principles which shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign Sales Compensation with business strategy and measurable outcomes.\u003c\/li\u003e\n\u003cli\u003eDesign fair, motivating, and purpose-driven incentive structures.\u003c\/li\u003e\n\u003cli\u003eBalance pay-mix, KPIs, and targets to drive the right behaviour.\u003c\/li\u003e\n\u003cli\u003eAvoid common pitfalls that demotivate top performers and waste money.\u003c\/li\u003e\n\u003cli\u003eLeverage analytics to measure and refine performance continuously.\u003c\/li\u003e\n\u003cli\u003eCommunicate and roll out plans that win buy-in and trust.\u003c\/li\u003e\n\u003cli\u003eStay ahead of emerging trends in AI, automation, and new sales models.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a Sales Leader, HR Business Partner, Finance Executive, or CEO, this playbook provides the roadmap to turn compensation from a cost into a competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause when Sales Compensation is done right, everyone wins - the Company, the Salesperson, and the Customer. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sales Compensation Playbook will help you transform your pay strategy into a performance engine that drives focus, collaboration, and long-term success - where pay, purpose, and performance truly align.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 02, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53042306482483,"sku":"9781919306605","price":42.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NEFCrN7wez9781919306605.webp?v=1770836611","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-sales-compensation-playbook-designing-sales-incentive-plans-that-align-pay-with-purpose-and-performance-paperback","provider":"VYSN","version":"1.0","type":"link"}