BooksCloudSKU: 9781349359448
The Political Marketing Game - Paperback
$104.18
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$104.18
The Political Marketing Game - Paperback
$104.18
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The Political Marketing Game - Paperback
$104.18
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by J. Lees-Marshment (Author)
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Author Biography
JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).
Number of Pages: 259
Dimensions: 0.61 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: January 01, 2011
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