{"product_id":"the-new-generation-z-in-asia-dynamics-differences-digitalization-hardcover","title":"The New Generation Z in Asia: Dynamics, Differences, Digitalization - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eElodie Gentina\u003c\/b\u003e (Editor), \u003cb\u003eEmma Parry\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThis book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. \u003cbr\u003e \u003ci\u003eThe New Generation Z in Asia: Dynamics, Differences, Digitalization\u003c\/i\u003e explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. \u003cbr\u003e Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eElodie Gentina\u003c\/b\u003e is an Associate Professor of Marketing at IESEG School of Management in France. Elodie is the author of two books on Generation Z and has published many academic articles on this topic in \u003ci\u003eJournal of Business Research, Journal of Business Ethics, Information and Management\u003c\/i\u003e, and \u003ci\u003eComputers and Education... \u003c\/i\u003e\u003cbr\u003e \u003cb\u003eEmma Parry\u003c\/b\u003e is a Professor of Human Resource Management (HRM) and Head of the Changing World of Work Group at Cranfield School of Management. She is the author or editor of several books and the author of numerous academic papers in the area of HRM.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 23, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53026152087859,"sku":"9781800432215","price":198.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/JmFO_gEWi-9781800432215.webp?v=1770235331","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-new-generation-z-in-asia-dynamics-differences-digitalization-hardcover","provider":"VYSN","version":"1.0","type":"link"}