BooksCloudSKU: 9781498572996
The Measurement of Media Reputation - Hardcover
$175.48
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$175.48
The Measurement of Media Reputation - Hardcover
$175.48
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The Measurement of Media Reputation - Hardcover
$175.48
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by Xiaoqun Zhang (Author)
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
Author Biography
Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.
Number of Pages: 162
Dimensions: 0.5 x 9 x 6 IN
Illustrated: Yes
Publication Date: July 25, 2019
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