{"product_id":"the-internal-comms-playbook-a-strategic-guide-for-communications-and-hr-directors-who-are-tired-of-being-ignored-paperback","title":"The Internal Comms Playbook: A Strategic Guide for Communications and HR Directors Who Are Tired of Being Ignored - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eVerster Du Plessis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThat CEO message you spent three weeks perfecting? About 40% of employees opened it. Half of those read past the second paragraph. And by tomorrow, most won't remember what it said.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis isn't a failure of effort. Internal communications teams work harder than anyone realises. The problem is that we've been playing the wrong game entirely.\u003c\/p\u003e\u003cp\u003eFor decades, internal comms has operated like a delivery service. Get information from leadership's heads into employees' heads as efficiently as possible. Optimise the send times. Segment the audiences. Measure the open rates. Make the trains run faster.\u003c\/p\u003e\u003cp\u003eBut nobody's asking whether anyone actually wants to be on the train.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Internal Comms Playbook\u003c\/b\u003e offers a fundamentally different approach. Drawing on behavioural economics, brand marketing, and experience design, this book shows you how to create communications that people actually read, understand, remember, and act upon.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat you'll learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy the 60\/40 rule from advertising transforms your entire communications strategy\u003c\/li\u003e\n\u003cli\u003eHow to close the \"perception gap\" between what you send and what people receive\u003c\/li\u003e\n\u003cli\u003eThe psychology of waiting, and why a visible timeline beats a faster one\u003c\/li\u003e\n\u003cli\u003eWhen to add friction (yes, add it) and when to strip it away\u003c\/li\u003e\n\u003cli\u003eHow to run pilots that build belief before you scale\u003c\/li\u003e\n\u003cli\u003eWhy showing your working builds more trust than polished perfection\u003c\/li\u003e\n\u003cli\u003eMeasurement frameworks that track understanding, not just opens\u003c\/li\u003e\n\u003cli\u003eA practical 90-day roadmap for getting started without needing approval from seventeen stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis isn't academic theory. It's a working playbook built for communications directors, HR leaders, and anyone responsible for helping organisations talk to their own people. Every chapter ends with something you can use tomorrow.\u003c\/p\u003e\u003cp\u003eThe principles aren't complicated. Lead with meaning. Tell better stories. Design moments, not messages. Support people at the point of need. Measure what actually matters.\u003c\/p\u003e\u003cp\u003eSimple ideas. Properly applied. That's what moves the needle.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop optimising for delivery. Start designing for meaning.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 182\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 10, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53799674216755,"sku":"9781919451725","price":25.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/VBWpmTSonT9781919451725.webp?v=1785963279","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-internal-comms-playbook-a-strategic-guide-for-communications-and-hr-directors-who-are-tired-of-being-ignored-paperback","provider":"VYSN","version":"1.0","type":"link"}