{"product_id":"the-illustrated-guide-to-the-content-analysis-research-project-paperback","title":"The Illustrated Guide to the Content Analysis Research Project - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePatricia Swann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Illustrated Guide to the Content Analysis Research Project\u003c\/em\u003e makes mass media research more accessible through an informal and humorous student-centered approach.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eAuthor Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eSupplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatricia Swann\u003c\/strong\u003e, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of \u003ci\u003eCases in Public Relations Management\u003c\/i\u003e. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 140\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 11 x 8.25 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 03, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482920186163,"sku":"9781138605121","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/T2xaaWtWazYvUEtQRFJaQ1hJRCtlQT09.webp?v=1759744723","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-illustrated-guide-to-the-content-analysis-research-project-paperback","provider":"VYSN","version":"1.0","type":"link"}